The Claridge’s Christmas trees Jony Ive had to follow

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Baubles are only available as an added accessory for the Christmas Tree Pro.
Photo: Claridge's

Jony Ive’s vision for Apple stores includes plenty of live trees, so who can be surprised that the “Christmas tree” he and BFF Marc Newson designed for a swank British hotel turned out to be a minimalist fir with not a bauble in sight?

Unusual as it is, Ive and Newson’s creation is far from the most offbeat reimagining of festive firs in Claridge’s history. Check out previous Claridge’s Christmas trees, which range from truly ostentatious to totally bizarre.

Dior Designer Covets Gold iPhone – And Doesn’t Have One Yet, Either

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Dior designer Camille Miceli in the Wall Street Journal.
Dior designer Camille Miceli in the Wall Street Journal.

Even a designer at fashion house Christian Dior can’t get her hands on a gold iPhone.

Camille Miceli, Dior’s artistic director of accessories, loves her iPhone. According to a Q&A with the Wall Street Journal, she spends every morning reading daily “Le Monde” on it in bed. (Oh la la!)

Though we harbored doubts before the debut that it was the epitome of tacky, Apple’s golden iPhone 5S mines current fashion trends – the color has been glimmering more on store shelves by a whopping 88 percent.