Didi Chuxing may cure world of traffic jams, says Tim Cook

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tim cook in a car
Tim Cook catches a cab with Didi Chuxing's Chuxing's Jean Liu.
Photo: Tim Cook/Twitter

Apple CEO Tim Cook had nothing but high praise for Didi Chuxing CEO Jean Liu in an exert he wrote about her for Time magazine.

Liu was named one of Time’s 100 most influential people of 2017. Cook, who sits on Didi’s board, was asked to write about Liu and said that her taxi-hailing startup is changing how people in China connect and commute with its convenience and flexibility.

Apple joins board of ‘Chinese Uber’

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Didi Chuxing is China's answer to Uber, but is much bigger. Apple just made a $1 billion 'strategic' investment in the company.
Apple's "strategic" investment is paying off.
Photo: Virginia Werner / Cult of Mac

Apple has scored a seat on the board of Didi Chuxing, the Chinese Uber rival that Apple invested $1 billion in earlier this year.

Although Didi Chuxing denied it at the time, regulatory filings show that Apple took the board position in late June, one month after it made its generous investment — designed to aid Apple’s continued push into China and interest in shaking up the automotive industry.

Apple invests $1 billion in Chinese Uber rival

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money
Apple just made a big investment in China.
Photo: Cult of Mac

Apple has invested $1 billion in Chinese Uber rival Didi Chuxing in a move that continues Apple’s push into China and confirms the company’s interest in shaking up the automotive industry.

According to Tim Cook, the deal “reflects our excitement about their growing business … and also our continued confidence in the long term in China’s economy.” Perhaps more importantly, it could give Apple strategic insights and competitive advantages when it comes to Apple Pay and a possible Apple Car.