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MacKeeper’s decade-long journey to win back customer trust

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MacKeeper's decade-long journey to win back customer trust.
MacKeeper got a bad rep after some bad decisions. Here's how the controversial Mac app turned things around.
Image: MacKeeper

This post is brought to you by MacKeeper.

By Andriy Shvets, CMO at MacKeeper

If you’ve heard of MacKeeper, you may have seen phrases such as these: “Avoid MacKeeper like the plague.” “Invasive malware.” “Get rid of it ASAP.”

As MacKeeper’s chief marketing officer, it pains me to read comments that disparage or warn against our software, especially because they come from people who had real and genuine concerns about the way we marketed our product.