The Claridge’s Christmas trees Jony Ive had to follow

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Christmas1
Baubles are only available as an added accessory for the Christmas Tree Pro.
Photo: Claridge's

Jony Ive’s vision for Apple stores includes plenty of live trees, so who can be surprised that the “Christmas tree” he and BFF Marc Newson designed for a swank British hotel turned out to be a minimalist fir with not a bauble in sight?

Unusual as it is, Ive and Newson’s creation is far from the most offbeat reimagining of festive firs in Claridge’s history. Check out previous Claridge’s Christmas trees, which range from truly ostentatious to totally bizarre.

Surprise! Jony Ive’s Christmas tree is a plain fir on a white backdrop

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Christmas1
You were expecting decorations?
Photo: Claridge's

Jony Ive certainly can’t be accused of not applying his minimalist mantra to every aspect of life.

Having previously been announced as the co-designer (with BFF Marc Newson) of the Christmas tree at London’s famous Claridge’s hotel, Ive’s creation was unveiled over the weekend, and — surprise — it’s a plain tree with no decorations, set on a white background.

Really, were we expecting anything different?