| Cult of Mac

iPads dominates almost 80% of Web usage on tablets


Photo: Chitika Insights
Photo: Chitika Insights

iPad users generated a massive 79.9% of North American tablet-based Web traffic over the month of September, according to a new report by Chitika Insights.

This number is down slightly from the 81% figure the iPad represented one year ago, although the iPad actually gained 1.9% points since July 2014 — the largest quarter-over-quarter usage share increase of any tablet brand out there.

Why usage of OS X Yosemite beta is nearly 4x that of Mavericks last year



The developer preview of OS X Yosemite is already seeing rapid adoption numbers, and it isn’t even officially available yet.

According to new research, Yosemite accounted for 0.2% of OS X ad impressions in North America between the dates of June 2nd and July 2nd. That’s nearly four times the number of Macs running the developer preview of OS X Mavericks this time last year.

Why the big spike in usage? The answer is actually simple.

After Two Weeks, iOS 6.1 Accounts For Over Half Of All iOS Web Traffic [Chart]


North AmericaniPhone iOS Version Distribution

By now we know that iOS users update their software pretty quickly. One month after Apple released iOS 6.0, the software accounted for 60% of all iOS web traffic. Now that Apple has released iOS 6.1, the latest release alone accounts for over half of all web traffic.

Chitika has been tracking iOS web traffic using ad impressions from millions of iOS devices, and the last few weeks reveal how aggressively Apple users continue to update their software.

As you can see from the chart, iOS 6.1 already accounts for 52.4% of web traffic. 6.1 was released on January 28th. Non-iOS 6 devices only account for a measly 12.4% share combined. iOS 6.1.1 was released just two days ago for only the iPhone 4S, which explains its tiny 2.2% piece of the pie.

Source: Chitika Insights

Google Maps For iPhone Release Didn’t Really Affect iOS 6 Adoption At All [Report]


Google Maps Apple Maps icons

Have you been waiting for Google Maps to come back to the App Store before you update to iOS 6? Given the incredibly harsh media attention that Apple Maps has received since iOS 6 went live back in September, you’d think that there would be a significant number of users holding out for Google Maps to make its triumphant return.

Since the release of Google Maps a few days ago, there hasn’t been a noticeable spike in iOS 6’s adoption rate. In fact, it’s had no real impact on users updating to iOS 6 at all. Was the ‘Mapplegate‘ fiasco really that exaggerated?

iOS Devices Have Been Dominating Mobile Web Traffic For The Past 6 Months [Report]



Android technically sells more smartphones than Apple, but iOS devices continue to dominate mobile web traffic. Chitika Insights has been tracking web traffic on the top mobile platforms, and iOS commands 67% of usage and Android only 33%.

Since May, iOS has seen 2% traffic growth while Android has seen a 2% decrease. Both parties have put out a volley of new devices in recent months, yet the percentages have largely stayed the same for both. More people may be buying Android devices, but iOS device owners appear to be more active online.

The New iPad Already Accounts For 6.6% Of All Apple Tablets Accessing The Internet


The new iPad is already making its mark on internet traffic.

In its first three days of availability, Apple’s new iPad sold an incredible 3 million devices, so it’s no surprise to us that it already accounts for 6.6% of all Apple tablets accessing the internet. That’s according to a new report from mobile ad network Chitika Insights, which monitored internet usage over a 24-hour period.