Booq Departs From Its Habitual Unearthly Fare With Urbane Boa Brief

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Designs from California bag outfitter Booq tend toward the highly unorthodox and original; the last time I wrote about one of their bags I even made a tongue-in-cheek suggestion that the company’s gear was designed by folks from outer space.

But with its square-jawed, establishment lines and pockets that open conventionally, Booq’s new $150 Boa brief laptop bag seems like it would look much more at home on the set of Mad Men than it would on the set of Battlestar Galactica.

The Boa Squeeze, Yet Another Bag from Booq That Looks Like it Was Designed by Aliens (The Space Kind)

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Of course, I have no way of knowing whether space aliens actually had a hand in designing the Booq Boa Squeeze. I ran into a couple of Booq bigwigs in an elevator at the Consumer Electronics Show in Vegas once, and they seemed pretty cheery, completely normal, and not at all alien-like — too not-alien-like, considering Booq is based in Southern California (I consider myself a Southern Californian; we’re all weirdos). And Booq’s Sierra Madre HQ is suspiciously close to NASA’s Jet Propulsion Laboratories

Anyway, whether or not of alien origin, what’s clear is that Booq’s bags are unlike any others on this planet — and their new lightweight, zillion-pocketed Boa Squeeze laptop backpack is no different.