| Cult of Mac

Upgrade rate slows by 33 percent as we hold onto our iPhones ever longer

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iPhone 6s
With people keeping their phones so long, a typical device getting replaced these days is the iPhone 6s.
Photo: Ste Smith/Cult of Mac

The days when people bought a new iPhone every two years are over, according to an industry analyst. In fact, many people are holding on to their handsets for twice that long.

That’s bad news for Apple’s bottom line, as faster upgrades mean more profits.

App Store search ads could be worth billions by 2020

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App Store
The App Store has undergone major renovations.
Photo: Apple

Analysts are predicting big things for Apple’s App Store business ahead of the company’s Q4 2018 earnings report coming on November 1.

Search ads from the App Store could generate over $500 million in revenue during all of 2018, according to Bernstein analyst Toni Sacconaghi. Even better, Sacconahi thinks the App Store ad business could be worth a whopping $2 billion by the end of 2020.

The LTE iPhone Could Help Bankrupt Sprint

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Sprint might be bankrupt by the device it hopes saves them.
Sprint might be bankrupt by the device it hopes saves them, says one analyst.

When third-place carrier Sprint first got the iPhone 4S, it quickly became clear that they had literally bet the company on the notion that Apple’s popular handset could save them from being steamrolled by AT&T and Verizon. In fact, Sprint agreed to pay Apple $20 billion over the next four years just to secure rights to the iPhone, whether they can sell them or no. The whole company is riding on the iPhone.

That could have turned out to be a big mistake suggests a new report today, which says that the nation’s third largest carrier is on the verge of going bankrupt. And what bankrupted them? The iPhone.