I’ve never really understood the appeal of flexible smartphones before I saw this video. Now it’s changed things forever for me. I want a flexible iPhone! Or, better yet, a bendy iPad! Because flex tech is going to open up whole new ways to interact with devices.

Apple insists “bendgate” isn’t an issue after receiving just 9 complaints about bent iPhones as of last week, and the vast majority seem to agree. But will the Cupertino company think differently when it discovers that people are walking into its retail stores and bending the iPhone 6 Plus units it has on display?