Nyloon makes one of the best nylon NATO Apple Watch bands out there, and now offers a brand-new unboxing experience. Your shiny new Series 4 deserves a band made with really high-grade materials and hardware — Nyloon is that band.

First impressions are so crucial, especially when cold hard cash is involved. That’s why I love that Nyloon has such sleek and streamlined packaging, a nod to the high-quality Apple Watch band nestled inside. Cult of Mac takes a look inside the box for the Moai — Nyloon’s best-selling band. Let’s check it out.

Now’s the time to reap some massive savings on all your favorite Apple Watch bands, chargers and accessories. Today through Monday, you’ll save up to 40 percent during Cult of Mac Watch Store’s Labor Day Weekend Sale — our biggest sale to date.

You’ll find deep discounts on some of our most popular brands for Apple Watch accessories including Wiplabs (think WiDuo, BentoStack, Link Bracelets), Nyloon, Ottm, Strapa and Twelve South, just to name a few. Sale ends Monday at midnight, so check out these stellar discounts while they last, and check out our featured brands below.

In this week’s Cult of Mac Magazine: Apple is set to unleash its newest iPhones on the world in just a couple weeks and based on the rumors, these will be the most lust-worthy phones to ever come out of Cupertino.

Not only will the 2018 iPhone lineup include the biggest iPhone display Apple’s ever made, it will also be more colorful and more expensive than ever. We’ve been keeping our pulse on all the rumors leading up to Apple’s big September 12 unveiling and have a pretty solid idea on what’s coming through the pipeline.

You’ll find that top story and much more. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Survival Straps’ paracord Apple Watch bands are a big hit with Watch Store customers. These custom-made bands are the real deal, made with military-grade materials and great craftsmanship — yet the unboxing experience isn’t what we expected.

I know what you’re thinking. Did I just pay $49.99 for my watch band to come in a plastic baggie? We thought the same thing, and you how Cult of Mac loves a good unboxing. While Survival Straps’ packaging is barebones, the contents speaks for itself and doesn’t disappoint. Let’s check it out.

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Sometimes even an item as mundane as a watch strap tells a story. And the Russian Green Leather Apple Watch Band by Clessant has a cool one.

The band’s design is inspired by leather discovered in a doomed shipwreck more than 200 years ago. Clessant takes this inspiration to new levels and brings this unique discovery to light with its modern-day interpretation of this age-old Russian leather.

If you love Apple’s Sport Loops for Apple Watch, we’ve got a fantastic alternative that costs 10 bucks less and features a new design element to Apple’s version.

Enter the Watchpop Loop for Apple Watch, German-company Bluestein’s stylish answer to those seeking the look and performance of Apple’s Sports Loop. Watchpop’s version has all the same bells and whistles, yet offers a fun line of black bands (and, one white!) flanked by colored edging.

Wearable tech just got way more fashionable with Bezels & Bytes — a San Francisco-based company dedicated to empowering women who love technology with new and fashionable ways to wear it.

These bands are a polished and sophisticated upgrade to the every day Apple Watch band. Made by women for women, these glamorous bands take the wearer seamlessly from work to a night out.

Now’s the perfect opportunity to up your Apple Watch style game and swap out that old strap for something fresh. Enter Casetify’s collection of fun and super stylish Apple Watch bands in Stainless Steel Mesh, Woven Nylon and the artist-inspired line of Saffiano Leather bands.

Browse the full lineup of Casetify bands in our Watch Store, and remember to use code CULTOF20 at checkout for 20 percent off when you purchase two Casestify Apple Watch bands through Aug, 31, 2018.

Juuk’s engineered, aluminum Apple Watch bands are always on point. Then they elevate things even more.

The Velo is the first in Juuk’s luxury lineup of aluminum bands to feature a tapered, three-link design. And, the popular Obsidian finish is finally back in stock! This classic band comes in four additional finishes — Midnight, Ruby, Cosmic Grey and Silver. Check them out below.

Renowned for its snap-on iPhone cases, Ullu also makes a beautiful assortment of luxurious, leather Apple Watch bands.

Crafted for an excellent finish and fit, these well-padded and stitched bands come in either hand-painted or premium leather.

Our very own Nadine Kahney gives us a hands-on look at the Ullu Premium Leather Band in Tangerine, available for purchase in Cult of Mac’s Watch Store. Check it out below.