| Cult of Mac

How gesture controls could replace 3D Touch and bring multi-touch to the Mac [Opinion]

By

Hovering your finger over an icon could bring up more options
Hovering your finger over an icon could bring up more options
Photo: Graham Bower/Cult of Mac

Next week at Mobile World Congress in Barcelona, LG looks set to unveil a revolutionary new smartphone with gesture controls. In a brief teaser video, the South Korean tech giant boldly promises the end of multi-touch — the way we’ve all been interacting with smartphones ever since the iPhone launched in 2007.

A gesture sensor could pick up hand movements in front of the device, rather than requiring physical interaction with the screen itself. So, for example, you could point at a button from a distance, rather than actually needing to tap the glass screen to select it.

In reality, I doubt that gestures will replace multi-touch anytime soon. However, I do think Apple could make intelligent use of this new tech. It could replace 3D Touch (which Apple looks set to scrap), and it could serve as a clever way to finally bring multi-touch to the Mac.

Can Apple keep cannibalizing its core creations? [Opinion]

By

Galaxy-Fold-inside
Folding smartphones could threaten both iPhone and iPad sales.
Photo: Samsung

Apple built its world-dominating status by being brave. Not only did it create hit products, but it never worried about “cannibalizing” existing products to make way for the future.

Will that same strategy hold true at a time when Apple’s dominance is faltering? If the company is going to thrive through the next wave of tech, it’s going to take a whole lot of Dutch Cupertino courage.

Apple ‘cash machine’ puts profits ahead of innovation

By

Apple cash machine
Chamath Palihapitiya is impressed with the Apple "cash machine."
Photo: CNBC

Apple to many seems to have lost its mojo for innovation. But it knows how to build a pile of cash.

This is the impression of Silicon Valley venture capitalist Chamath Palihapitiya, who told CNBC Wednesday the very thing that feeds the frustrations of Apple fans – innovation in Cupertino is slipping.

Why ARKit will be Apple’s biggest innovation in years

By

ARkit
ARKit is going to be a tasty innovation for Apple.
Photo: Alper Guler

From the iPhone 8 to iOS 11, Apple’s got no shortage of big launches coming in the next few weeks. But the one with the biggest long-term potential for Apple is one that Tim Cook says makes him want to “yell out and scream” with excitement.

That product is ARKit, the augmented reality platform Apple unveiled this year at WWDC. Here’s why it’s going to be massively important for Apple.

Cult of Mac Magazine: iPhone turns 10: Inside stories from a decade of Apple innovation

By

Cult of Mac Magazine: iPhone Turns 10
Get behind-the-scenes stories from the quest to create a world-changing gadget.
Image: Ste Smith/Cult of Mac

It’s hard to put into words the iPhone’s massive impact on society over the past decade. But we tried! In this week’s Cult of Mac Magazine, we’ve rounded up our best coverage (including stories from our collaboration with Wired UK) of the iPhone’s 10th anniversary.

We’ve got insider stories about the development of breakthrough iPhone features, ultra-rare iPhone prototypes and much more for your reading pleasure. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Jony Ive: Thinking different is easy

By

Jony Ive
Jony Ive sheds (a bit of) light on the new MacBook Pro's creation story.
Photo: Vanity Fair/YouTube

A new interview with Jony Ive sheds light on his team’s thought process as they created the new MacBook Pro and its innovative Touch Bar.

Ive addresses the history of the Touch Bar project, touches on his rationale for ruling out a touchscreen Mac, and explains why thinking different is easy — but doing so is only a small part of the innovation battle.

Apple’s secret strategy: Underpromise and overdeliver

By

iPhone 7 colors
Why the critics are wrong who think Apple's lost its touch.
Photo: Apple

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!