I followed the advice of an App Store optimization expert last year in an attempt to promote my iPhone app. Big mistake. It felt wrong at the time, and it did more harm than good. Now I’ve learned to trust my gut instincts instead.
Just because you’ve built a great app doesn’t mean that they will come. It hasn’t been that way for years. Have you ever wondered what it takes to get into the top charts of the app store? What are the top apps doing that you aren’t? Is it luck?