This is a guest post by Karthik Suroju, a digital marketer at CloudMagic.
The iOS App Store is a one-stop destination for everything consumers need on the iPhone and iPad. However, that’s not the case with the Mac App Store. At the beginning of January 2016, there were 1,234,267 apps for iPhones, 662,984 for iPads and a mere 27,011 for Macs.
Apple’s analytics tools are invaluable to developers who want to gain better insight into who is downloading their apps and how well they’ll be monetized. They’ve previously been available to iOS and Mac developers, but tvOS devs were second-class citizens, with no analytics tools to draw on.
Now Apple is finally making its App Analytics dashboard available to Apple TV devs as well.
When it comes to app downloads, China and Mexico surged in the first fiscal quarter of 2015, says a report by the mobile analysts at App Annie.
China took the top spot for iOS downloads while Mexico now ranks among the top five countries for Google Play downloads, surpassing South Korea this quarter.
While we’ve seen Google Play lead the number of downloads across the globe and iOS facing a shrinking lead in revenue, Q1 2015 showed a huge jump for iOS in terms of revenue, to the tune of about 70 percent more (up from 60 percent higher in Q3 2014). Google Play continues to be top dog in downloads, though, with 70 percent more downloads than Apple’s digital storefront.
Today Apple gave access for developers to try its new App Analytics tool for the App Store. Originally announced last year at WWDC, developers can now use Apple’s analytics service to track everything from how people find their apps to how long they use them.
Based on early reactions, developers are pretty excited.