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Forbes Magazine has today made its debut on Newsstand, and it promises to provide you with the “ultimate Forbes experience combining all the original magazine reporting on business, technology, and investing with the dynamic interactive content from Forbes.com” Users can buy single issues as and when they wish, or commit to a monthly or yearly subscription.
Zinio, the popular digital newsstand available to Android and iOS devices, has slashed up to 50% off its top 100 magazine subscriptions until. The deal includes titles like Macworld, GQ, Wired, Playboy, PC Magazine, and many more, and it’s valid until Monday, January 7.
A recent Reynolds Journalism Institute study indicates that the iPad is becoming a primary vehicle for many users to consume (read, listen to, or watch) daily local, national, and world news and that it is leading a revolution in terms of how frequently people read news as well as how much news they read on a daily or weekly basis.
The survey noted that the iPad is the preferred large media tablet on the market with news consumers surveyed with an 88% share of that market. The Kindle Fire was the top pick among small media tablets with 68% of the news consumer market. The iPhone was the overall preferred smartphone with 39% of the news consumer market.
It also noted that the iPad (and other large tablet devices) seem to be encouraging news reading among all demographics including young adults. Among young adults (18 – 24 years old), 67% read news on one or more mobile devices and averaged five hours of news reading/consumption per week. Among young adults with iPads, 84% read news on their device(s) for an average of 7.3 hours per week.
Hearst, the publishing conglomerate that includes several of the world’s largest magazine brands, sees a bright future of iPad and tablet editions. Duncan Edwards, CEO of Hearst Magazines International, delivered some surprising statements as to what that future will look like at this week’s World e-Reading Congress in London.
The most surprising statement was that Hearst doesn’t plan to include interactive content in its digital publications despite work done in the company’s little known App Lab and the belief that users will pay more for a digital edition. Edwards also described mix of devices used by Hearst digital subscribers. That mix is headed up by the iPad but with Barnes & Noble’s Nook platform right behind it.