Apple makes a lot more money when you upgrade to a 64GB iPhone

By

iPhone SE pricing
Apple makes higher margins when you buy more memory.
Photo: Apple

Upgrading to an iPhone with 64GB of storage will cost you an extra $100, but Apple actually only spends about a tenth of that to pay for the bigger memory chips.

With the iPhone 6s and new iPhone SE both starting with a paltry 16GB, shelling out the extra cash for more space is practically a no-brainer, and that plays right into Apple’s plan to milk the margins on its higher end models.

How to update the software on your Apple TV

By

appletv
Apple TV's new app could give us the interface we've dreamed of.
Photo: Jim Merithew/Cult of Mac

The fourth-generation Apple TV is ready for a new update to tvOS (9.2), bringing Siri dictation to the whole system, including search, user names and passwords. It’s also got a new Folder system like iOS does, which will let you organize your Home screen to your heart’s content, and it will support Apple wireless keyboards and your iCloud Photo Library on the big screen.

If you want to update your Apple TV right now and get all these great new features, just follow the directions below.

Apple spams older iPhone owners with upgrade ads

By

iPhone 6s
Because who doesn't want unsolicited ads popping up on their iPhone?
Photo: Buster Hein/Cult of Mac

Apple is selling an enormous amount of iPhones right now, but in its efforts to get an extra holiday sales bump it’s pushing an unsolicited pop-up notification to owners of older iPhone handsets — informing them of how “ridiculously powerful” the iPhone 6s is.