For the last four years, T-Mobile has been just battered by the iPhone. Unable to ink the same deals with Apple as AT&T, Sprint, and Verizon to get the Jesus Phone on their networks at a subsidized price, T-Mobile tried to sell itself to AT&T, only to have the deal killed by the FCC.
In desperation, T-Mobile tried a new approach: they decided to call themselves an “Un-carrier” and start offering untraditional no-contract, upgrade-anytime-you-want plans. And you know what? It’s really paying off for them.