A study by The NPD Group, a leading market research company, provided us with some interesting Q4 statistics. On the obvious side of things, the number of smartphones sold in Q4 were up, with Android and iPhone accounting for over 90% of those sales. While you probably didn’t need a study to tell you that iOS and Android lead the smartphone market, I bet you weren’t aware that Android was actually a favorite among first time buyers.
Before the iPad debuted, the tablet market was basically limited to niche convertible laptops with stylus-driven displays largely marketed to digital artists. The iPad changed everything: it placed the tablet as a bridge device between a phone and a laptop and made it less about the creation of a few specific types of digital media than a gadget aimed at the consumption of digital media.
It was a genius redefinition of a product class, and Apple’s basically dominated the tablet market ever since it was released. You might be surprised by how utterly complete the iPad’s domination of the tablet market is, though: according to statistics released by Strategy Analytics, the iPad accounts for 95.5% of all tablet sales.
That number’s going to go down, of course. The iPad basically caught gadget makers with their pants down, and we’re only just staring to see devices like the Galaxy Tab and the upcoming BlackBerry PlayBook creep out of electronic makers’ design factories to challenge the iPad’s crown. Apple’s percentage of the tablet market is largely due to the fact that there just aren’t any good tablets out there besides the iPad.
So that number’s going to go down, but by guess, with that sort of head start? Apple’s still going to sell more than half of all tablets made for at least the next couple of years.