All items tagged with "SITU"

Eat smart with this connected iPad scale

SITU is an attractive Bluetooth food scale that talks to your iPad. Apple employee Michael Grothaus, who has battled his weight since adolescence, got the idea his lunch hour at Caffè Macs. The scale tells you the exact nutritional content of any food you place on it, providing a breakdown of fat, calories, etc. The sleek lines won't clutter up your minimalist countertop; preorders for the SITU after a successful Kickstarter campaign are coming right up.

SITU scale creator Michael Grothaus says Cult of Mac was instrumental in his product’s successful Kickstarter campaign. Photo: SITU

Back in May, we told you about the former Apple employee who was inspired by Apple’s on-campus cafeteria to create his own health-tech product.

Called SITU scale, the smart food scale connects to an iPad and weighs any food you place on it in calories and total nutrients in addition to grams and ounces. Having surpassed its Kickstarter goal by raising a total of almost $60,000, SITU creator and former Apple employee Michael Grothaus has announced that preorders have begun — with a promised delivery date of early March.

“It’s been a crazy ride to get here, but it’s been so worth it,” Grothaus says. “Choosing to Kickstart SITU was the best thing we could have done — and Cult of Mac was a big part of its success. I invented SITU because I wanted to lose weight and designed it with my needs in mind, but through all the open dialog with backers and people who would send us emails, we ended up making the product so much better.”

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8 fantastic crowdfunding projects every techie ought to love

How Apple’s cafeteria inspired this Kickstarter smart food scale

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SITU — a smart food scale created by a former Apple employee — is close to reaching its Kickstarter goal, and there’s still time to get involved.

An attractive Bluetooth scale which talks to your iPad, SITU works by showing you the exact nutrition content of any food you place on it — letting you see the exact number of calories, sugar, salt, protein, vitamins and minerals of whatever it is that you’re about to eat.

With just six days left to go, and £32,124 ($54K) already raised of the £35,000 ($59K) target, creator Michael Grothaus spoke with Cult of Mac about the project, and his history with Apple.

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SITU Is A Smart Food Scale That Talks To Your iPad [Kickstarter]

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Today marks the launch of an intriguing new Kickstarter project.

Created by former Apple employee Michael Grothaus, SITU is a simple, attractive Bluetooth food scale which talks to your iPad. By showing you the exact nutrition content of any food you place on it, SITU lets people see the exact calories, sugar, salt, protein, vitamins and minerals of any food they’re about to eat, based on that food’s weight.

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