All items tagged with "Regis McKenna"

Marketing Guru Behind Apple’s 1984 Ad Believes It Was More Successful Than The Mac Itself

Marketing Guru Behind Apple’s 1984 Ad Believes It Was More Successful Than The Mac Itself

Apple’s infamous 1984 advertising campaign for the original Macintosh needs little introduction from myself. The one-minute clip, which was inspired by George Orwell’s Nineteen Eighty-Four novel and depicts IBM users as mindless followers, was a huge success. So much so that the marketing guru behind it, Regis McKenna, believes it was more successful than the Macintosh itself.

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