Today in Apple history: Bono’s (PRODUCT) RED iPod

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Remember this limited edition iPod?
Photo: Wikipedia/Re-ality CC

Oct13October 13, 2006: Ten years ago today, Apple launches its limited edition iPod nano (PRODUCT) RED Special Edition music player.

Created in association with U2 lead singer Bono and Bobby Shriver, 10 percent of each units sold goes to fighting AIDS in Africa. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.

Get (RED)dy for the new Apple Watch Sport strap

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The most striking Apple Watch Sport strap yet?
Photo: Larry Greenberg

Apple is “confirmed” to be showing off a new (Product) RED Apple Watch Sport band at today’s media event, according to an image which has appeared on Twitter.

The company has been giving out similar bands to various celebrities for some time now, but this is the first time they would go on sale to the general public.

Seriously, could today’s Apple keynote get any more packed?

(RED) says Bono was just joking about Apple’s ‘modesty run amok’

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Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

In rare chat, Bono and Jony Ive will reveal how design can change the world

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The 61st Cannes Lions International Festival of Creativity is honoring U2’s Bono with the first Cannes LionHeart Award for his achievements in the war on AIDS through (RED), a charity he created that has partnered with Apple for years.

Jony Ive will join Bono at Cannes Lions for a special interview moderated by Shane Smith, the CEO of VICE Media. The discussion with Bono and Ive will center around “the success of (RED) and it’s unique collaboration with global partners,” namely Apple.

Apple Store Logos Around The World Turn Red For World Aids Day

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December 1st is World AIDS Day, a movement that raises awareness for the fight against HIV. Apple is honoring the cause by tinting Apple store logos around the world red.

“We are marking #World AIDS Day by turning Apple’s logo red,” tweeted Apple CEO Tim Cook. “Together we can achieve an AIDS free generation.”

Why Your Old Mac Could Be Worth Big Bucks, This Week On Our Newest CultCast

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It’s our T-Day edition CultCast! This time: Jony Ive’s golden touch makes millions for charity; Apple teases underwhelming Black Friday deals; how Apple’s blacklist keeps bad press at bay; the new money in old macs; and we pitch our favorite Thanksgiving Day foods on our holiday edition Faves ’N Raves!

Have a few laughs whilst getting caught up on each week’s finest Apple stories! Download new and past episodes of The CultCast on iTunes or hit play below and let the audio enjoyment commence.

Thanks to lynda.com for sponsoring this episode. Learn at your own pace from expert-taught video tutorials at lynda.com.

Apple Takes Part In World AIDS Day By Raising Awareness In Retail Stores And Online

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An Apple Store in Hong Kong goes (RED).

Today is December 1st, which means that it is World AIDS Day, “an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died.” Apple has been a longtime partner with the Global Fund and (RED), and today Apple Stores around the world are honoring World AIDS Day by literally going red. Many Apple retail store logos have been colored red to raise awareness.

Apple has also added a banner on its heavily trafficked homepage that encourages customers to donate towards AIDS research.

(PRODUCT) Red iPhone Bumpers Now Available On The Apple Store

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If you’ve been waiting with bated breath for Apple’s official iPhone 4 and iPhone 4S bumper to come in (PRODUCT) Red, or just want your iPhone case to help fight AIDS in Africa as well as scratches, good news: you can now buy a (PRODUCT) Red iPhone bumper on the Apple online store for just $29.00, with shipping happening in between 4-6 business days. Who is getting one?

Source: Apple
Thanks: Nick G!