Get (RED)dy for the new Apple Watch Sport strap


The most striking Apple Watch Sport strap yet?
Photo: Larry Greenberg

Apple is “confirmed” to be showing off a new (Product) RED Apple Watch Sport band at today’s media event, according to an image which has appeared on Twitter.

The company has been giving out similar bands to various celebrities for some time now, but this is the first time they would go on sale to the general public.

Seriously, could today’s Apple keynote get any more packed?

(RED) says Bono was just joking about Apple’s ‘modesty run amok’


Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

In rare chat, Bono and Jony Ive will reveal how design can change the world



The 61st Cannes Lions International Festival of Creativity is honoring U2’s Bono with the first Cannes LionHeart Award for his achievements in the war on AIDS through (RED), a charity he created that has partnered with Apple for years.

Jony Ive will join Bono at Cannes Lions for a special interview moderated by Shane Smith, the CEO of VICE Media. The discussion with Bono and Ive will center around “the success of (RED) and it’s unique collaboration with global partners,” namely Apple.

Apple Store Logos Around The World Turn Red For World Aids Day


Screen Shot 2013-12-01 at 4.48.01 PM

December 1st is World AIDS Day, a movement that raises awareness for the fight against HIV. Apple is honoring the cause by tinting Apple store logos around the world red.

“We are marking #World AIDS Day by turning Apple’s logo red,” tweeted Apple CEO Tim Cook. “Together we can achieve an AIDS free generation.”

Why Your Old Mac Could Be Worth Big Bucks, This Week On Our Newest CultCast



It’s our T-Day edition CultCast! This time: Jony Ive’s golden touch makes millions for charity; Apple teases underwhelming Black Friday deals; how Apple’s blacklist keeps bad press at bay; the new money in old macs; and we pitch our favorite Thanksgiving Day foods on our holiday edition Faves ’N Raves!

Have a few laughs whilst getting caught up on each week’s finest Apple stories! Download new and past episodes of The CultCast on iTunes or hit play below and let the audio enjoyment commence.

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