Today in Apple history: Bono’s (PRODUCT) RED iPod


Remember this limited edition iPod?
Photo: Wikipedia/Re-ality CC

Oct13October 13, 2006: Ten years ago today, Apple launches its limited edition iPod nano (PRODUCT) RED Special Edition music player.

Created in association with U2 lead singer Bono and Bobby Shriver, 10 percent of each units sold goes to fighting AIDS in Africa. “We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” Bono says in a statement.

Get (RED)dy for the new Apple Watch Sport strap


The most striking Apple Watch Sport strap yet?
Photo: Larry Greenberg

Apple is “confirmed” to be showing off a new (Product) RED Apple Watch Sport band at today’s media event, according to an image which has appeared on Twitter.

The company has been giving out similar bands to various celebrities for some time now, but this is the first time they would go on sale to the general public.

Seriously, could today’s Apple keynote get any more packed?

(RED) says Bono was just joking about Apple’s ‘modesty run amok’


Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.

Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.

Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.

In rare chat, Bono and Jony Ive will reveal how design can change the world



The 61st Cannes Lions International Festival of Creativity is honoring U2’s Bono with the first Cannes LionHeart Award for his achievements in the war on AIDS through (RED), a charity he created that has partnered with Apple for years.

Jony Ive will join Bono at Cannes Lions for a special interview moderated by Shane Smith, the CEO of VICE Media. The discussion with Bono and Ive will center around “the success of (RED) and it’s unique collaboration with global partners,” namely Apple.