Earlier this week, Bono blasted Apple for “modesty run amok” in regards to the company’s charity work.
Claiming that Apple was like a secretive cult, he said that Apple didn’t do enough to broadcast its work for the Global Fund as part of Product (RED). Apple has raised $75 million for the charity since 2006.
Bono’s tongue was obviously in cheek, but (RED) has now released a statement, clarifying that Bono was expressing “faux outrage” and he was just making a joke.
The 61st Cannes Lions International Festival of Creativity is honoring U2’s Bono with the first Cannes LionHeart Award for his achievements in the war on AIDS through (RED), a charity he created that has partnered with Apple for years.
Jony Ive will join Bono at Cannes Lions for a special interview moderated by Shane Smith, the CEO of VICE Media. The discussion with Bono and Ive will center around “the success of (RED) and it’s unique collaboration with global partners,” namely Apple.
It’s our T-Day edition CultCast! This time: Jony Ive’s golden touch makes millions for charity; Apple teases underwhelming Black Friday deals; how Apple’s blacklist keeps bad press at bay; the new money in old macs; and we pitch our favorite Thanksgiving Day foods on our holiday edition Faves ’N Raves!
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Now here’s one for the record books – a special one-of-a-kind Product (RED) Mac Pro, created jointly by Jony Ive and Marc Newson, sold at Sotheby’s on Saturday for $977,000! The upper six figure bid makes the (RED) Mac Pro the most expensive desktop computer ever built or sold.
Today is December 1st, which means that it is World AIDS Day, “an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died.” Apple has been a longtime partner with the Global Fund and (RED), and today Apple Stores around the world are honoring World AIDS Day by literally going red. Many Apple retail store logos have been colored red to raise awareness.
Apple has also added a banner on its heavily trafficked homepage that encourages customers to donate towards AIDS research.
If you’ve been waiting with bated breath for Apple’s official iPhone 4 and iPhone 4S bumper to come in (PRODUCT) Red, or just want your iPhone case to help fight AIDS in Africa as well as scratches, good news: you can now buy a (PRODUCT) Red iPhone bumper on the Apple online store for just $29.00, with shipping happening in between 4-6 business days. Who is getting one?