The Scopitone was a kind of video jukebox that had a brief life in the United States 17 years before music videos were the rage.
Cable boxes couldn’t be hooked up fast enough in August of 1981. People said I want my MTV. Music videos blew our minds as we watched for hours on end a steady rotation of our favorite rock and pop stars who not only sang their music, but became characters in an elaborate, often hyper-sexualized narrative with a backdrop of visual effects and exotic locations.
But a version of what became the music video craze nearly seduced Americans in the 1960s with the Scopitone, a jukebox topped with a large screen that played short Technicolor films of singers performing on a crazy set that often included bikini-clad dancers.
These wires and Mac Pro do some amazing work. Photo: Damian Kulash/Instagram
Just take a look at that beast above, posted by lead singer and guitarist for nerdtastic rock band OK Go, Damian Kulash. The Instagram photo, captioned “There is a machine that makes OK Go videos. This is that machine.”
Founded in 1998, OK Go consists of Damian Kulash (lead vocals, guitar), Tim Nordwind (bass guitar and vocals), Dan Konopka (drums and percussion) and Andy Ross (guitar, keyboards and vocals). They’re known for their extensive, quirky and technically complex music videos.
Here are a few of those awesome videos, made with the OK Go cart above.
Earlier this month, we reported that Vevo, the popular music platform, was in talks with Apple to make its own Apple TV channel a reality. The channel would allow Apple TV owners to access Vevo’s 24-7 music programming, and would be monetized by ads.
Unfortunately, there were no other details, and you know what they say, “A rumor’s not a rumor that doesn’t die.” So let’s kill off this rumor by making it a reality: the Wall Street Journal is now reporting that the Vevo app could launch on the Apple TV as early as this week.
You can’t get music videos on MTV anymore, but that doesn’t mean the 60-inch TV strapped to your wall can’t get jiggy with Beyonce and Katy Perry’s newest music vids. VEVO announced today that it has added full AirPlay support to its iOS app, allowing users to stream audio and video to an Apple TV.
Apple has expanded the reach of iTunes Match this week by adding support for an additional 19 countries across Latin America and Europe. The music matching service, which only launched late last year, is now available to users in 37 countries in total.