November 8, 1984: With initial Mac sales proving disappointing, Apple CEO John Sculley dreams up the “Test Drive a Macintosh” campaign to encourage people to give Apple’s revolutionary new computer a chance.
200,000 would-be Apple customers take advantage of the offer, but Apple dealers absolutely hate it.
Whether it was Slack’s CEO last week or SNL this past weekend, it seems the world can’t go more than a few days without paying homage to an iconic piece of Apple marketing.
In a new sketch for Saturday Night Live, none other than Benedict Cumberbatch stepped up to the plate bowl to offer a take on a futuristic toilet ad, which looks suspiciously like Ridley Scott’s “1984” ad for the original Macintosh.
October 19, 1992: Apple launches the Mac IIvx, the first Macintosh computer to ship with a metal case and, more importantly, an internal CD-ROM drive.
The last of the Macintosh II series, the Mac IIvx would experience one of the more notorious price adjustments in Apple history. Within five months of shipping, its launch price of $2,949 would be slashed to $1,899.
August 31, 2004: Apple launches the iMac G5, its distinctive all-in-one white plastic iMac that looks a little like the world’s biggest iPod.
Housed in a 2-inch-thick enclosure reminiscent of Apple’s Cinema Displays, the iMac G5 bridges the gap between the pleasing plasticity of the iconic G3 iMac and the minimalist form factor of today’s ultra-slim aluminum Mac desktops.
July 27, 1955: Joanna Hoffman, a marketing executive who was part of the original Macintosh and NeXT team — as well as Steve Jobs’ first right-hand woman — is born in Poland.
Six months younger than Jobs, Hoffman (who was played by Kate Winslet in last year’s Steve Jobs movie) is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.
July 4, 1985: Steve Jobs visits Moscow for the one and only time, with the aim of selling Macs to the Russians.
During a two-day trip, Jobs lectured computer science students in the Soviet Union, attended a July Fourth party at the American embassy, discussed opening a Mac factory in Russia, and almost ran afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.
Now that all the excitement we had for WWDC has died down, it’s probably time we took a break from iOS 10, macOS Sierra, and all the other things you haven’t been able to avoid over the past couple of weeks. So for this week’s Friday Night Fight, we’re looking at Apple’s history.
We’re focusing on which product has been Apple’s most important throughout the years. Was it the Macintosh that changed personal computing? The iPod that put thousands of songs in your pocket? The iPhone that revolutionized mobile devices?
Join us as we battle it out over Apple’s best ever releases — and which one was most significant!