From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
Graphic designer Susan Kare is iconic — literally. The mastermind behind the friendly 32 x 32 and 16 x 16 icons used in the original Mac operating system, Kare’s work has reached more people than almost any other graphic designer on Earth.
Yet the way she stumbled into designing the icons for the Mac operating system was pretty much a lark, and in a recent presentation at the EG conference in California, Kare spoke a little bit about how she stumbled into the job.
It’s a fascinating talk, not just for the details she shares about early Mac operating system development, but also because Kare finally reveals why Apple switched from the Apple symbol to the Command key.
A new exhibit showcasing hundreds of original Apple patents has opened in Denver.
Entitled “Patents and Trademarks of Steve Jobs: Art and Technology that Changed the World,” the display offers a rare opportunity to look over some of the most influential and important patents in recent tech history — ranging from the original Macintosh through the iPhone.
Colorado U.S. Senator Michael Bennet says that the exhibit, “provides a unique glimpse into one of our country’s most iconic innovators, highlighting Jobs’ wide-ranging portfolio and lasting influence on modern technology.”
Macs are solid machines, but just like their owners they have a tendency to get lethargic as they age. Launching and switching programs takes longer, simple tasks become arduous, and the dreaded beach ball of doom appears more often than it did when your machine was new. The operating system just starts to feel crufty, and can get worse over time. I see these issues in my IT consulting business regularly.
You may be asking, why does this happen? There are many reasons, but some are more common than others. Sometimes your hard disk (or solid-state drive) gets too full and interferes with normal computer operations. Crashes or misbehaving programs can corrupt the disk directory or application cache files. Remnants from old software may still be running behind the scenes, or you don’t have enough RAM to deal with your OS and workflow.
Is there some sort of tune-up you can do to sort it out? Your tech always tells you to just reboot the computer, but there’s got to be more than that. The good news: Yes, there are some things you can do. And, perhaps, adopt some more efficient computing practices for yourself along the way.
Since the airing of Apple’s iconic “1984” commercial to launch the Macintosh, tech companies have had a special relationship with the Super Bowl. Now Apple is one of several tech giants — including Google, Yahoo and Intel — which have chipped in $2 million each in cash and services to help offset taxpayer dollars involved with bringing the historic 50th Super Bowl to the San Francisco 49ers stadium in Santa Clara, California.
Marion Stokes Macintosh Collection in a Rhode Island storage locker
Are you a Mac collector? An Apple investor? Do you like to buy old computers still new in their original packaging? If so, do we have a storage locker for you!
Marion Stokes was a librarian, activist and local access television producer from Philadelphia. Recently she made news for her incredible archive of 35 years of TV news broadcasts, recorded continuously on home videotapes from 1977 until her death in 2012. But Stokes was also a longtime Apple investor and Macintosh fan. Over the same timeframe she acquired nearly two hundred new-in-box Macintosh computers and related Apple gear, and kept much of this equipment sealed for posterity.
It’s another incredible history, about technology and one unique Silicon Valley tech entity. And it can be yours, if the price is right. The whole kit and caboodle is available on eBay, listed for the Buy It Now price of $100,000!
Macs are solid machines, but just like their owners they have a tendency to get lethargic as they age. Launching and switching programs takes longer, simple tasks become arduous, and the dreaded beach ball of doom appears more often. The Operating System just starts to feel crufty, and can get worse over time. I see these issues in my IT consulting business regularly.
You may be asking, why does this happen? There are many reasons, but some are more common than others. Sometimes your hard disk (or SSD) gets too full and interferes with normal computer operations. Crashes or misbehaving programs can corrupt the disk directory or application cache files. Remnants from old software may still be running behind the scenes, or you don’t have enough RAM to deal with your OS and workflow.
OK, so is there some sort of tune up or spring cleaning you can do that sorts it out? Your tech always tells you to just reboot the computer, but there’s got to be more than that. The good news: yes, there are some things you can do. And, perhaps, adopt some more efficient computing practices for yourself along the way.
Tired of turning your iMac or Apple Cinema Display just to share things with co-workers or to get a better vantage point when you’re working? This Cult of Mac Deals offer has got your solution.
The Rain Design i360 turntable provides an elegant and dynamic way to turn the iMac, Apple Cinema Display, and Apple Thunderbolt (24“–27”). At the push of a finger, you can share the screen during group discussion and access the back ports easily. And you can get the i360 for only $39.99 courtesy of this special offer from Cult of Mac Deals.
2014 isn’t only the thirtieth anniversary of the Macintosh. It’s also the thirtieth anniversary of Infocom’s classic game The Hitchhiker’s Guide to the Galaxy — a title that will likely be fondly remembered by anyone who was gaming in the mid-80s.
To mark the game’s thirtieth birthday, and to coincide with the 36th anniversary of the series’ first radio broadcast, the BBC has announced that on March 8 it will publish a new online version of the game, featuring new high definition graphics, social media support, and smartphone/tablet optimization.
The Unitron Mac 512 was the world’s first Macintosh clone (photo: Chester’s blog)
The first Macintosh clone in the world was not one of the Apple sanctioned systems released in 1995, such as those from companies like PowerComputing, Radius, Umax or Daystar Digital. Nor was it the Outbound laptop in 1989, a hybrid system produced using Mac ROMs taken from working Mac Plus systems.
No, the first Macintosh clone was the Unitron Mac 512, a unauthorized copy of the 512k “Fat Mac” produced by a Brazilian company in 1986. And it was a pretty darn impressive copy. The fallout from that effort nearly help start a trade war between Brazil and the United States; to prevent theft of Intellectual Property, Apple and other companies lobbied Congress to hike import taxes on Brazilian goods like oranges and shoes as a response.
And as we know, nobody messes with Tropicana …
It’s not a widely known story. Pieces of this long-forgotten chapter in Mac history can be found scattered on websites around the world. Here is the fascinating tale of the first Macintosh clone in the world.