Market Isn’t So Sweet On Candy Crush IPO

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Candy Crush Saga

For the company behind Candy Crush, developer King Digital don’t exactly seem to be crushing it in their public market debut on the New York Stock Exchange.

Shares in the popular developer — which grossed $1.88 billion last year — were valued at $22.50 on Tuesday. They then debuted at $20.50 on Wednesday, before quickly dipping to $19.06.