If you have ever used iBooks or the Kindle app on your iPhone or iPad, you probably have experienced virtual page turning… and probably turned it off shortly thereafter.
Why? Well, virtual page turning is just a fancy animation that does nothing practical. It slows the reading experience down (however minutely) just to give you a little millisecond voyage through an e-reading uncanny valley.
After all, in the real world, pages do more than just flip: you can rifle through them, bend them back, check multiple spots in a book at once, bookmark places with your fingers, etc. Wouldn’t it be cool if your iPad’s virtual page-turning animations could do the same things?.