Jony Ive on Apple Watch alchemy and working with robots


Marc Newson and Jony Ive Photo: Vanity Fair
Marc Newson and Jony Ive Photo: Vanity Fair

Apple Watch might be the most controversial product Cupertino’s ever launched, but according to Jony Ive, Apple’s been on this path since the Jobs and Woz founded the company.

The Apple design boss and Marc Newson opened the inaugural Condé Nast International Luxury Conference today in Florence, Italy, to talk about their smartwatch that’s part fashion item, part tech gadget. Ive and Newson sat down with conference host Suzy Menkes and explained how they approached the development of Apple WAtch.

“We don’t look at the world through predetermined market opportunities,” said Ive. “What we’ve done fairly consistently is try to invest tremendous care in the development of our products.”

Here are the eight most important bits we learned about the Apple Watch’s development:

The first Apple Watch was an iPhone with a Velcro strap


This isn't the actual Apple Watch prototype, but it should give you an idea of how unwieldy it was. Photo: Smartlet

The Apple Watch was created under crazy, sleep-deprived conditions, with its first working prototype being an iPhone strapped to the wrist with a Velcro strap, and the Digital Crown represented by a custom dongle plugged into the bottom of the phone via the headphone jack.

Those are a couple of the revelations from a new in-depth article, reporting on the creation of Apple’s eagerly anticipated wearable device.