Apple Watch might be the most controversial product Cupertino’s ever launched, but according to Jony Ive, Apple’s been on this path since the Jobs and Woz founded the company.
The Apple design boss and Marc Newson opened the inaugural Condé Nast International Luxury Conference today in Florence, Italy, to talk about their smartwatch that’s part fashion item, part tech gadget. Ive and Newson sat down with conference host Suzy Menkes and explained how they approached the development of Apple WAtch.
“We don’t look at the world through predetermined market opportunities,” said Ive. “What we’ve done fairly consistently is try to invest tremendous care in the development of our products.”
Here are the eight most important bits we learned about the Apple Watch’s development: