Jony Ive talks Steve Jobs, design and how Apple can stay hungry

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Screen Shot 2016-03-14 at 16.23.32
Jony Ive holds court.
Photo: Charlie Rose

Charlie Rose has become Apple’s go-to guy when it comes to mainstream media interviews, and he recently scored an exclusive conversation with none other than Apple’s design god, Jony Ive.

In a leisurely chat lasting more than half an hour, Rose asks about Ive’s relationship with Steve Jobs, the qualities Apple looks for in a would-be designer, the reason Ive doesn’t fear Apple losing its edge, and much, much more.

Check it out below.

Why iPhone battery life will never last more than 1 day

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Your iPhone will always need to be recharged everyday.
Your iPhone will always need to be recharged everyday.
Photo: Ste Smith/Cult of Mac

Every year Apple introduces a new iPhone, and every year I get my hopes up that this will finally be the model that can go two or three days without needing to be recharged. But according to a lithium-ion battery expert, the odds of Apple adding a power source capable of boosting iPhone battery life like that are practically zero.

Dee Strand, chief scientific officer at battery research firm Wildcat Discovery Technology, says the throughput on smartphone batteries is rapidly improving every year. The problem is, new features are bogging them down.

Does the world really need a thinner iPhone?

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Apple's new aluminum will kill Bendgate. Photo: Unbox Therapy
Do phones need to be this skinny?
Photo: Unbox Therapy

A joke in Zoolander 2 pokes fun at the ’90s craze for tiny cellphones, something which today seems as retro as flannel shirts and Pulp Fiction posters in your dorm room.

With the upcoming iPhone 7, Apple is apparently showing us the next iteration of that ideal by bringing us a smartphone so thin — just 6.1 mm thick — that even Victoria’s Secret models would advise it to eat a sandwich.

But are super-slim iPhones what users really want, or have Jony Ive and Apple’s design team taken things too far?

Tim Cook and Jony Ive are secretly fashionistas

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The glass walls of Apple's spaceship are nearly complete.
The glass walls of Apple's spaceship are nearly complete.
Photo: Mario Testino/Vogue, March 2016

Jony Ive and Tim Cook graced the pages of fashion bible Vogue this week in a brief and slightly odd interview talking about everything from the new spaceship campus destined to open at the end of the year, to the iPhone-maker’s new status as a fashion icon.

“In what we do,” Tim Cook observed, “design is crucial, as it is in fashion.”

Apple’s been steering its ship deeper into the water of the fashion world ever by launching the Apple Watch and hiring a bevy of fashion house talent, and based on Jony Ive’s remarks, it sounds like Apple plans to dive much deeper into wearable tech.

Liveblog: Apple’s make-or-break earnings call

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Life at Apple is great for Tim Cook.
Life at Apple is great for Tim Cook.
Photo: Jim Merithew/Cult of Mac

The stakes couldn’t be higher today for Apple’s first earnings report of 2016.

Depending on how well Apple’s holiday season went, the company could set new records for the most profits in a quarter by any company ever as well as total number of iPhones sold in any quarter.