See Jony Ive and Marc Newson talk Apple Watch design

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Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue
Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue

Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.

Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.

Watch the full interview below:

Parody videos take a swipe at Apple Watch

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A starry-eyed Jony Ive raves about the Apple Watch in a new parody video. Photo: Gizmodo
A starry-eyed Jony Ive raves about the Apple Watch in a new parody video. Photo: Gizmodo

One magical piece of wearable technology, two radically different parody videos.

The first takes a jab at the seemingly never-ending supply of superlatives Jony Ive uses to describe the Apple Watch. The other reminds us just how precious watches are to people determined to pass them along as keepsakes at all costs. See them both below.

Jony Ive on Apple Watch alchemy and working with robots

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Marc Newson and Jony Ive Photo: Vanity Fair
Marc Newson and Jony Ive Photo: Vanity Fair

Apple Watch might be the most controversial product Cupertino’s ever launched, but according to Jony Ive, Apple’s been on this path since the Jobs and Woz founded the company.

The Apple design boss and Marc Newson opened the inaugural Condé Nast International Luxury Conference today in Florence, Italy, to talk about their smartwatch that’s part fashion item, part tech gadget. Ive and Newson sat down with conference host Suzy Menkes and explained how they approached the development of Apple WAtch.

“We don’t look at the world through predetermined market opportunities,” said Ive. “What we’ve done fairly consistently is try to invest tremendous care in the development of our products.”

Here are the eight most important bits we learned about the Apple Watch’s development: