Jony Ive: Thinking different is easy

By

Apple's Jony Ive at least year's Vanity Fair Summit.
Jony Ive sheds (a bit of) light on the new MacBook Pro's creation story.
Photo: Vanity Fair/YouTube

A new interview with Jony Ive sheds light on his team’s thought process as they created the new MacBook Pro and its innovative Touch Bar.

Ive addresses the history of the Touch Bar project, touches on his rationale for ruling out a touchscreen Mac, and explains why thinking different is easy — but doing so is only a small part of the innovation battle.

Here’s why Apple will never give MacBook a touchscreen

By

macbook pro
The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

Miss Apple’s MacBook Pro keynote? Stream it!

By

Tim Cook was short on surprises at the 'Hello Again' keynote.
Tim Cook was short on surprises at the 'Hello Again' keynote.
Photo: Apple

Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.

The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.

Watch them all below:

An illustrated history of the iPod and its massive impact

By

DDOMNOUPCv3-P1.tiff

Editor’s note: This weekend was the 15th anniversary of the iPod, the humble digital music player that reshaped Apple.

To mark the occasssion, Cult of Mac is republishing this illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22 2011.

An Illustrated History of the iPod

The iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players. The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.

Apple’s spaceship campus lights up in new drone video

By

Apple HQ is nearly ready for liftoff.
Apple HQ is nearly ready for liftoff.
Photo: Duncan Sinfield

If you thought Apple’s new spaceship campus looks impressive during the day, just wait until you see it at night.

Apple’s stunning new HQ looks like it’s glowing in the latest drone videos that show construction is nearing completion. Landscaping is now underway on the campus with new trees popping up all over, along with walking trails for employees.

Check it out:

Liveblog: Apple unveils iPhone 7 and Apple Watch 2

By

Bill graham civic auditorium
The iPhone 7 is nearly here.
Photo: Ste Smith/Cult of Mac

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

Today in Apple history: iMac G3 arrives to save Apple

By

tumblr_o860yvcIUg1rnoexwo1_1280
On this day in 1998, the world says "hello" to the computer that will save Apple.
Photo: Apple

August15 August 15, 1998: The iMac G3, Apple’s brightly colored translucent Macintosh relaunch, goes on sale to a rabid audience.

Steve Jobs’ first major product launch since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary, introduces the world to the design talents of Jony Ive, and pretty much saves Apple in the process.