Ive addresses the history of the Touch Bar project, touches on his rationale for ruling out a touchscreen Mac, and explains why thinking different is easy — but doing so is only a small part of the innovation battle.
Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.
In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.
Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.
The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.
Editor’s note: This weekend was the 15th anniversary of the iPod, the humble digital music player that reshaped Apple.
To mark the occasssion, Cult of Mac is republishing this illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22 2011.
An Illustrated History of the iPod
The iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players. The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.
Jony Ive might have his hands full with, you know, being the top designer for the world’s most-admired company, but he’s taking a bit of time out of his busy schedule to team up with BFF Marc Newson to design the Christmas tree at London’s famous Claridge’s hotel.
Two of the biggest names at Apple made it onto Vanity Fair‘s 2016 ‘New Establishment’ list that ranks the top names in Silicon Valley, Hollywood and Wall Street. But instead of including designer Jony Ive, the fashion mag bumped him for ugly-shirt-lovin Eddy Cue.
If you thought Apple’s new spaceship campus looks impressive during the day, just wait until you see it at night.
Apple’s stunning new HQ looks like it’s glowing in the latest drone videos that show construction is nearing completion. Landscaping is now underway on the campus with new trees popping up all over, along with walking trails for employees.
Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.
Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.
August 15, 1998: The iMac G3, Apple’s brightly colored translucent Macintosh relaunch, goes on sale to a rabid audience.
Steve Jobs’ first major product launch since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary, introduces the world to the design talents of Jony Ive, and pretty much saves Apple in the process.