Why Jony Ive rides in a chauffeured Bentley

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This is the luxurious interior of the Bentley Mulsanne, Jony Ive's chauffeur-driven car.
This is the luxurious interior of the Bentley Mulsanne, Jony Ive's chauffeur-driven car.
Photo: Bentley Motors

The striking thing about Motor Trend‘s piece on the rumored Apple car is all the talk of the “user experience.”

The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles per gallon or engine torque.

They predict that Apple will bring a better “user experience” to the car of the future, not just a better physical product.

This reminded me of interviewing Apple’s designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products. Instead of starting with chip speeds or screen resolutions, they begin by asking each other how the new product should make the user feel.

And thinking about this made me realize why Jony Ive has a chauffeur. It’s not because he’s a one percenter. It’s about Project Titan, Apple’s future car.

Why the departure of Apple designer Daniel Coster matters

Daniel Coster, fourth from left, is leaving Apple's vaunted industrial design team.
Daniel Coster, fourth from left, is leaving Apple's vaunted industrial design team.
Photo: Leander Kahney/Cult of Mac

The departure of veteran Apple industrial designer Daniel Coster is significant because, like the Mafia, no one ever leaves Jony Ive’s design studio.

Coster, a core member of Apple’s design team for more than 20 years, is perhaps only the third member of Ive’s tight-knit industrial design group to leave in almost two decades. And one of the others died.

Woven-nylon Apple Watch band might actually be worth $50 [Reviews]

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The woven-nylon Apple Watch band is a winner.
The woven-nylon Apple Watch band is a winner.
Photo: Lewis Wallace/Cult of Mac

Lust List: Woven nylon Apple Watch band by Apple

If you’ve ever ordered anything online, you’ve probably experienced delayed dissatisfaction. You wait for the product, it finally arrives, you rip it open — and it’s nothing like the picture you saw on Amazon, eBay or whatever. The item is smaller, the color is crappier, the quality’s just not there.

The new woven-nylon Apple Watch bands are similar — but opposite! They look even better than they do on the Apple website. And, despite what you might think about nylon as a watchband material, Apple’s latest accessories pack a premium punch.

Jony Ive and Tony Fadell helped design this fancy $700 juicer

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The Juicero is like a Keurig for juicing.
The Juicero is like a Keurig for juicing.
Photo: Juicero

The iPod of juicers won’t be sold by Apple, but Jony Ive and former Apple exec Tony Fadell each helped design what could become the closest thing.

Juicero, a startup backed by Campbell Soup and Google, is launching the world’s first cold-press juicing system today, that takes the hassle out of liquifying raw vegetables by using juice packs to create a clean and simple press.

Basically, it’s like a Keurig, only it spits out delicious juice.

Ive says Apple Watch is a fashion system, not a product

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Apple Watch is a killer device, even without a
Apple Watch is a killer device, even without a "killer app."
Photo: Jim Merithew/Cult of Mac

Apple Watch was never designed to be a singular product, according to Jony Ive, but a whole fashionable system in its own right. Not just in a functional sense, either, as part of an Apple tech ecosystem.

In an interview with Mashable’s Christina Warren, Ive points out the form that enriches the Apple Watch function.

“I think we found that by being able to change the strap,” said Ive, “not just change the color but the design — and the designs change profoundly — that we could start to introduce a new look in combination with different watch faces and user interfaces.”