Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.
Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.
From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.
Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.
There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.
Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.
Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.
Jony Ive seemed embarrassed when Vanity Fair’s Graydon Carter started their interview by calling Ive the “greatest industrial designer in the world right now.”
The Apple design guru closed his eyes, rubbed his head, and then provided a soft-spoken but enlightening 25-minute peek inside his head during 2014’s Vanity Fair New Establishment Summit. Wonder what he’ll say this year?