Anti-hipster Jony Ive stands up for the beauty of machine-made products

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Jony Ive sure loves fashion.
Jony Ive sure loves fashion.
Photo: Apple

Apple plans to make a big splash in the fashion world next year by sponsoring the Metropolitan Museum of Art’s big Costume Institute exhibit. Few details about the project are known, but Apple design guru Jony Ive teased what visitors might be able to expect in a new interview about the intersection of technology and fashion.

Apple embraces fashion world by sponsoring 2016 Met Gala

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Jony Ive sure loves fashion.
Jony Ive sure loves his fashion.
Photo: Apple

Apple is taking its next step into the fashion world by sponsoring the 2016 Met Gala, the annual star-studded event held in New York to benefit the Metropolitan Museum of Art Costume Institute.

The theme of next year’s event — set to take place on May 2 — is “Manus x Machina: Fashion in an Age of Technology.” Jony Ive will represent Apple as co-chair of the event, alongside other luminaries including Taylor Swift, Idris Elba, and Anna Wintour.

Jony Ive expresses ‘primal fear’ over Steve Jobs movie

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Jony Ive
He hasn't seen the movie, but Ive has his doubts.
Photo: AP

Apple’s Chief Design Officer Jony Ive said in an interview that he has a “primal fear” over the upcoming Steve Jobs biopic, and particularly the possibility that the movie could portray his former boss and friend in a negative light. He did say he hasn’t seen the film, but remains skeptical.

“I’ve talked at length with friends of Steve and of me who have seen the film,” Ive said, before later adding that there are “sons, daughters, widows and very close friends who are completely bemused and completely upset.”

London’s ‘tired’ flagship Apple Store may be next for a Jony Ive overhaul

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regentstreet_hero_2x
Say goodbye to these iconic giant Apple logos.
Photo: Apple

After the opening of the redesigned, tree-filled Apple Store in Brussels, Apple’s flagship Regent Street store in London is the next to get the Jony Ive treatment.

Working with Foster & Partners, the architectural firm responsible for the Gherkin skyscraper, Apple’s plans call for it to transform what it refers to as the “tired and outdated” look of the Regent Street Apple Store — even removing the instantly-recognizable four giant Apple logos outside the store entrance.

Jony Ive’s vision for new Apple Stores: live trees

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Belgium's Apple Store is one of the first to bear Jony Ive's imprint.
Belgium's Apple Store is one of the first to bear Jony Ive's imprint.
Photo: Bruno Dalimonte/macplus.net

We know Jony Ive can design computers large and small. So why not the space where the devices are sold?

The world caught a glimpse of a new Ive-designed Apple Store in Brussels this week and the common theme seems to be: wood.