Today in Apple history: iPhone 4 preorders set an impressive record

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Steve obs
The iPhone 4 wound up selling 1.7 million units in its first weekend.
Photo: Matthew Yohe/Wikipedia CC

June 16: Today in Apple history: Apple receives record preorders for iPhone 4 June 16, 2010: Apple reports a massive surge of interest in its upcoming iPhone 4, with 600,000 sales on the first day of preorders.

The company calls the number “far higher” than expected. At the time, it’s the largest number of iPhone preorders Apple has ever taken in a single day. AT&T suffers server problems thanks to the demand — with 10 times the usual traffic on its website. It’s proof positive that Apple is onto a winner!

Jony Ive hires at least 4 former Apple colleagues to work at LoveFrom design firm

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Ive
Ive left Apple in 2019 to found his own design firm.
Photo: Apple

Former Apple design boss Jony Ive has hired at least four of his former Cupertino colleagues to work at his LoveFrom design firm, according to The Information.

Since leaving Apple in 2019, Ive reportedly hired Chris Wilson, Patch Kessler, Jeff Tiller and Wan Si. All four worked with Ive in Apple’s design team. Wilson created GUI elements such as icons and menus. Kessler worked in product design and helped create the MacBook Force Touch trackpad. And Tiller is a communications specialist who worked for the Apple design team.

The latest hire is Wan, who designed on app icons, home screens and buttons.

Jony Ive touts power of ‘potent ideas’ in commencement address

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Former Apple design chief Jony Ive talks up big ideas in his virtual commencement speech.
Jony Ive talks up big ideas in his virtual commencement speech.
Photo: Nick Knight

Former Apple design chief Jony Ive emphasized the power of imagination and innovation in a virtual commencement address to graduating students from the California College of the Arts.

“Without imagination, without profoundly new thinking, and potent ideas, our practice has no purpose,” Ive said in a stylized video against a black background.

Today in Apple history: It’s time for Apple Watch

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Apple Watch
The Apple Watch is the first major new product launch of the post-Steve Jobs era.
Photo: Jim Merithew/Cult of Mac

April 24: Today in Apple history: Apple Watch launch date April 24, 2015: It’s time for the official release of the Apple Watch, the wearable device Apple CEO Tim Cook describes as the “next chapter in Apple history.”

Fans, having endured a seven-month wait since the device’s unveiling at a keynote the previous September, can finally strap an Apple Watch onto their wrists. Behind the scenes, however, the Apple Watch launch is a moment long in the making.

How Steve Jobs unwound by looking at future Apple products

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Steve Jobs only turned off his phone while hanging out with Apple design chief Jony Ive.
Steve Jobs only turned off his phone while hanging out with Apple design chief Jony Ive.
Photo: Ben Stanfield/Flickr CC

Steve Jobs didn’t turn off his phone often. But if he did, it probably meant that he was in Jony Ive’s Industrial Design department, where Jobs relaxed by scouring prototypes of future Apple products.

That’s according to Jobs’ former assistant, Naz Beheshti, in a new book titled Pause. Breathe. Choose: Become the CEO of Your Well-Being. While the book focuses mainly on Beheshti’s practice as a wellness coach, it includes a few memories of her time at Apple. Including how Apple staffers would go into meltdown when they couldn’t reach Jobs — and how they eventually figured out where this meant he was.

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45 ways Apple put a ding in the universe

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Apple-45
Happy birthday, Apple! The company turns 45 today.
Photo: Killian Bell/Cult of Mac

Today marks 45 years since a little outfit called the Apple Computer Company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple set out to build and sell personal computers. Since then, it’s risen from a hobbyist startup to a tech giant valued at more than $2 trillion.

In the last four and a half decades, Apple changed the tech world in all kinds of ways — some big, some small. Here, in no particular order, are 45 of the most notable ways Apple put a ding in the universe.

Today in Apple history: iPhone 4 owners get Antennagate payout

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Antennagate
Do you remember Antennagate?
Photo: Apple

March 29: Today in Apple history: iPhone 4 owners get Antennagate payout March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout.

The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were not able to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).

Today in Apple history: Twentieth Anniversary Mac lands with a thud

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The Twentieth Anniversary Macintosh launched exactly two decades ago on March 20, 1997.
The Twentieth Anniversary Mac offered a glimpse of the future.
Photo: Apple

March 20: Today in Apple history: Twentieth Anniversary Mac lands with a thud March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way.

Not part of any established Mac line, it brings a look (and a price!) unlike anything else available. And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.

Mac to the future: Apple’s new designs embrace the past like never before

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retro
Apple's going back to the past.
Photo: ColorWare

Something weird is brewing in Apple land. The company, which for years wasn’t big on embracing its past, has gone retro.

While the innovations — ranging from the first 5G iPhones to the exciting new Macs powered by Apple’s proprietary processors — keep coming, Cupertino is reportedly revisiting some of its past designs for its next generation of products.

And you know what? I like it.