We haven’t even gotten an official announcement of the Apple Car yet, but it looks like the company is still working its way into the automotive industry.
That’s according to the staff at car news site The Drive, which placed Apple’s chief design officer Jony Ive and CEO Tim Cook on its list of “The 10 Most Influential People in Automotive Technology.” They didn’t top the list, however; that would be crazy. But they did place higher than some people who are actually in charge of real vehicles that people are driving around right now.
Jony Ive suggests that Apple is bound to make some missteps as it continues to explore wearable devices, and offers some vague, tantalizing hints about Apple’s plans for the Apple Watch in a new interview.
“Regardless of whether we declare an interest in fashion or not, we are making products that are more and more personal, products that you wear and you wear every day,” he told Business of Fashion ahead of the Apple-sponsored Met Gala. “We’ve not done that before and we’ve got a lot to learn.”
An Apple-sponsored exhibition featuring dozens of weirdly wonderful gowns — some produced using 3-D printers, lasers and other exotic techniques — should challenge people’s assumptions that handmade items are inherently better, according to Jony Ive.
Apple’s chief design officer talked up the power of machine-powered manufacturing when he took center stage at this morning’s press preview for the Metropolitan Museum of Art’s Manus x Machina exhibition. The show, which opens today in New York City, explores the relationship between fashion and technology with a gallery of more than 150 unique couture gowns from designers such as Gabrielle “Coco” Chanel, Karl Lagerfeld, Christian Dior, Miuccia Prada and Yves Saint Laurent.