Surprise! Jony Ive’s Christmas tree is a plain fir on a white backdrop

By

Christmas1
You were expecting decorations?
Photo: Claridge's

Jony Ive certainly can’t be accused of not applying his minimalist mantra to every aspect of life.

Having previously been announced as the co-designer (with BFF Marc Newson) of the Christmas tree at London’s famous Claridge’s hotel, Ive’s creation was unveiled over the weekend, and — surprise — it’s a plain tree with no decorations, set on a white background.

Really, were we expecting anything different?

.

Late Show ridicules Apple’s pricey design book

By

Designed-by-Apple-in-California-2
Apple's pricey book is the subject of a new parody.
Photo: Apple

Earlier this week, Apple debuted its pricey $200-$300 Designed by Apple in California coffee table book — and, boy, has it already garnered a ton of publicity. Not all of it favorable.

In a fake ad which debuted on the Late Show with Stephen Colbert, the Apple book is ridiculed for, well, basically being an insanely expensive book.

Check it out below.

.

Jony Ive’s design book is much more than an ego trip

By

Designed by Apple in California book
Apple's Industrial Design team has published a book of its work over two decades: Designed by Apple in California.

Increasingly, some Apple fans think Jony Ive has lost it.

He’s killing ports and headphone jacks left and right. The latest MacBooks value form over function. He’s designing gold watches for the 1 percent.

And now his glossy new photo book, Designed by Apple in California, looks like a $300, linen-bound ego trip.

.

Jony Ive goes inside Apple’s design lab in new video

By

macbook pro
Not a single detail goes unnoticed at Apple.
Photo: Apple

Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book.

In Apple’s latest video, Jony Ive’s disembodied voice floats through his Industrial Design Studio while describing the processes for making the company’s iconic gadgets. Shots of Apple’s prototyping machines can be seen, as well as the product benches where every single detail of a product is analyzed and reconsidered.

Take a look:

.

Apple had to buy back old products featured in its new design book

By

iMac
We hope they used Apple Pay, at least.
Photo: Apple

I don’t know about you, but I imagine Apple having an amazing vault somewhere under 1 Infinite Loop, containing pristine, still-packaged copies of every single computer it’s ever come out with — if for no reason other than as a design reference for employees.

Not so.

In fact, according to a new interview with Jony Ive, Apple had to actually go out and buy copies of its old products in order to photograph them for its new $300 coffee table book, set to be released tomorrow.

.

Apple chronicles 20 years of iconic design in pricey new book

By

Designed-by-Apple-in-California-2
The perfect gift for the Apple fan in your life?
Photo: Apple

Apple has announced that it will be debuting a new hardbound book, entitled “Designed by Apple in California,” chronicling 20 years of its groundbreaking designs — boasting 450 photographs of past and present Apple products.

The book, which is dedicated to the memory of Steve Jobs, will also include exclusive details on the design processes used by Apple’s design team under the leadership of Jony Ive.

.

Bill Maher has a brilliant Apple product idea for the Trump years

By

Liberals would love guns if Apple made them.
Liberals would love guns if Apple made them.
Photo: HBO

iPhone sales in China might tank once Trump takes over the Oval Office, but late-night TV host Bill Maher has a brilliant product idea that could be Apple’s next big hit.

“It’s now liberals’ turn to become doomsday prepping gun nuts, they just need survival products tailored to our lifestyle,” he said during the most recent Real Time With Bill Maher. To get liberals to love guns, Maher suggests Apple make one called the “Apple iDefender.”

Watch the funny segment below:

.

Jony Ive: Thinking different is easy

By

Apple's Jony Ive at least year's Vanity Fair Summit.
Jony Ive sheds (a bit of) light on the new MacBook Pro's creation story.
Photo: Vanity Fair/YouTube

A new interview with Jony Ive sheds light on his team’s thought process as they created the new MacBook Pro and its innovative Touch Bar.

Ive addresses the history of the Touch Bar project, touches on his rationale for ruling out a touchscreen Mac, and explains why thinking different is easy — but doing so is only a small part of the innovation battle.

.

Here’s why Apple will never give MacBook a touchscreen

By

macbook pro
The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

.

Miss Apple’s MacBook Pro keynote? Stream it!

By

Tim Cook was short on surprises at the 'Hello Again' keynote.
Tim Cook was short on surprises at the 'Hello Again' keynote.
Photo: Apple

Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.

The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.

Watch them all below:

.