Jony Ive goes inside Apple’s design lab in new video

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macbook pro
Not a single detail goes unnoticed at Apple.
Photo: Apple

Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book.

In Apple’s latest video, Jony Ive’s disembodied voice floats through his Industrial Design Studio while describing the processes for making the company’s iconic gadgets. Shots of Apple’s prototyping machines can be seen, as well as the product benches where every single detail of a product is analyzed and reconsidered.

Take a look:

Apple had to buy back old products featured in its new design book

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iMac
We hope they used Apple Pay, at least.
Photo: Apple

I don’t know about you, but I imagine Apple having an amazing vault somewhere under 1 Infinite Loop, containing pristine, still-packaged copies of every single computer it’s ever come out with — if for no reason other than as a design reference for employees.

Not so.

In fact, according to a new interview with Jony Ive, Apple had to actually go out and buy copies of its old products in order to photograph them for its new $300 coffee table book, set to be released tomorrow.

Apple chronicles 20 years of iconic design in pricey new book

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Designed-by-Apple-in-California-2
The perfect gift for the Apple fan in your life?
Photo: Apple

Apple has announced that it will be debuting a new hardbound book, entitled “Designed by Apple in California,” chronicling 20 years of its groundbreaking designs — boasting 450 photographs of past and present Apple products.

The book, which is dedicated to the memory of Steve Jobs, will also include exclusive details on the design processes used by Apple’s design team under the leadership of Jony Ive.

Bill Maher has a brilliant Apple product idea for the Trump years

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Liberals would love guns if Apple made them.
Liberals would love guns if Apple made them.
Photo: HBO

iPhone sales in China might tank once Trump takes over the Oval Office, but late-night TV host Bill Maher has a brilliant product idea that could be Apple’s next big hit.

“It’s now liberals’ turn to become doomsday prepping gun nuts, they just need survival products tailored to our lifestyle,” he said during the most recent Real Time With Bill Maher. To get liberals to love guns, Maher suggests Apple make one called the “Apple iDefender.”

Watch the funny segment below:

Jony Ive: Thinking different is easy

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Apple's Jony Ive at least year's Vanity Fair Summit.
Jony Ive sheds (a bit of) light on the new MacBook Pro's creation story.
Photo: Vanity Fair/YouTube

A new interview with Jony Ive sheds light on his team’s thought process as they created the new MacBook Pro and its innovative Touch Bar.

Ive addresses the history of the Touch Bar project, touches on his rationale for ruling out a touchscreen Mac, and explains why thinking different is easy — but doing so is only a small part of the innovation battle.

Here’s why Apple will never give MacBook a touchscreen

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macbook pro
The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

Miss Apple’s MacBook Pro keynote? Stream it!

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Tim Cook was short on surprises at the 'Hello Again' keynote.
Tim Cook was short on surprises at the 'Hello Again' keynote.
Photo: Apple

Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.

The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.

Watch them all below:

An illustrated history of the iPod and its massive impact

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Editor’s note: This weekend was the 15th anniversary of the iPod, the humble digital music player that reshaped Apple.

To mark the occasssion, Cult of Mac is republishing this illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22 2011.

An Illustrated History of the iPod

The iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players. The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.