Ive says Apple Watch is a fashion system, not a product

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Apple Watch is a killer device, even without a
Apple Watch is a killer device, even without a "killer app."
Photo: Jim Merithew/Cult of Mac

Apple Watch was never designed to be a singular product, according to Jony Ive, but a whole fashionable system in its own right. Not just in a functional sense, either, as part of an Apple tech ecosystem.

In an interview with Mashable’s Christina Warren, Ive points out the form that enriches the Apple Watch function.

“I think we found that by being able to change the strap,” said Ive, “not just change the color but the design — and the designs change profoundly — that we could start to introduce a new look in combination with different watch faces and user interfaces.”

14 weird and wonderful gowns from Apple’s fashion exhibit

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This 3D printed dress will be part of Apple's Manus x Machina exhibition.
This 3D printed dress will be part of Apple's Manus x Machina exhibition.
Photo: Nicholas Alan Cope/The Met

Apple’s upcoming fashion exhibition at the New York Metropolitan Museum of Art is set to open in May, but if you can’t make it to the Big Apple to see which designer pieces Jony Ive and Co. hand-picked as examples for how technological advancements have altered fashion, the museum has given a sneak peek at some of the weird and wonderful gowns that will be on display.

The exhibit will feature over 100 pieces made from the 1880’s up to 2015, including gowns from icons like Gabrielle “Coco” Chanel, Karl Lagerfeld, Christian Dior, Miuccia Prada, Yves Saint Laurent, and more.

Take a look at some of the pieces coming to the Manus x Machina exhibit:

Jony Ive talks Steve Jobs, design and how Apple can stay hungry

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Screen Shot 2016-03-14 at 16.23.32
Jony Ive holds court.
Photo: Charlie Rose

Charlie Rose has become Apple’s go-to guy when it comes to mainstream media interviews, and he recently scored an exclusive conversation with none other than Apple’s design god, Jony Ive.

In a leisurely chat lasting more than half an hour, Rose asks about Ive’s relationship with Steve Jobs, the qualities Apple looks for in a would-be designer, the reason Ive doesn’t fear Apple losing its edge, and much, much more.

Check it out below.

Why iPhone battery life will never last more than 1 day

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Your iPhone will always need to be recharged everyday.
Your iPhone will always need to be recharged everyday.
Photo: Ste Smith/Cult of Mac

Every year Apple introduces a new iPhone, and every year I get my hopes up that this will finally be the model that can go two or three days without needing to be recharged. But according to a lithium-ion battery expert, the odds of Apple adding a power source capable of boosting iPhone battery life like that are practically zero.

Dee Strand, chief scientific officer at battery research firm Wildcat Discovery Technology, says the throughput on smartphone batteries is rapidly improving every year. The problem is, new features are bogging them down.

Does the world really need a thinner iPhone?

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Apple's new aluminum will kill Bendgate. Photo: Unbox Therapy
Do phones need to be this skinny?
Photo: Unbox Therapy

A joke in Zoolander 2 pokes fun at the ’90s craze for tiny cellphones, something which today seems as retro as flannel shirts and Pulp Fiction posters in your dorm room.

With the upcoming iPhone 7, Apple is apparently showing us the next iteration of that ideal by bringing us a smartphone so thin — just 6.1 mm thick — that even Victoria’s Secret models would advise it to eat a sandwich.

But are super-slim iPhones what users really want, or have Jony Ive and Apple’s design team taken things too far?