All items tagged with "Jony Ive"

Sweat sensor could make iWatch most personal device ever

iwatch

Design questions aside, the true mystery about Apple’s long-rumored iWatch lies in exactly what types of health-related sensors the wearable might include. A recent report claims the iWatch will sport an astonishing 10 different sensors, including one for sweat.

While pedometers, accelerometers, thermometers and every other o-meter Jony Ive can get his hands on might all make sense for a smartwatch, we’re wondering what Apple could do with a sweat sensor? Other than verify that, yes, your sweat glands are pouring out more fluid per minute than Niagara Falls during your jog?

It turns out that adding sweat sensors would do more than differentiate the iWatch from smartwatches by LG, Motorola and Samsung right out of the gate. It could make the iWatch the most “personal” device you’ve ever shackled yourself to, with surprising applications that go far beyond fitness and health.

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U2 frontman Bono blasts Apple for ‘modesty run amok’

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Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.

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Jony Ive on Apple’s design process and working with new product ‘materials’

Jony Ive

(Photo: The Telegraph)

Apple’s approach to design is just as healthy as it was under Steve Jobs, according to Jony Ive. Looking ahead, Apple is building upcoming products with “materials we haven’t worked in before.” Let your imagination run wild.

The New York Times has published a follow-up Q&A with Jony Ive following its big weekend profile of Tim Cook.

Ive was quoted in the Cook story, but in this second installment we get more insight into how he sees the current state of Apple. Points of discussion include how Ive approaches product design, working with Cook, the values Steve Jobs instilled in the company, and how Ive doesn’t think “anything’s changed” since Cook became CEO.

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In rare chat, Bono and Jony Ive will reveal how design can change the world

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The 61st Cannes Lions International Festival of Creativity is honoring U2’s Bono with the first Cannes LionHeart Award for his achievements in the war on AIDS through (RED), a charity he created that has partnered with Apple for years.

Jony Ive will join Bono at Cannes Lions for a special interview moderated by Shane Smith, the CEO of VICE Media. The discussion with Bono and Ive will center around “the success of (RED) and it’s unique collaboration with global partners,” namely Apple.

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Liveblog: Get your WWDC on with Cult of Mac

Are you ready for iOS 8?

Moscone is ready for iOS 8 and OS X 10.10. Are you? Photos: Roberto Baldwin/The Next Web

After months of anticipation and countless rumors, Tim Cook and his merry band of Apple fellows are about to take the stage at San Francisco’s Moscone West to reveal the latest offerings coming out of Cupertino. It’s time for the Worldwide Developers Conference.

We’ll be covering the WWDC action here all morning with news and analysis on everything like iOS 8, OS X 10.10, Healthbook and whatever other goodies the mothership has prepared. The keynote starts at 10 a.m. Pacific, so bookmark this page and keep it open for a tidal wave of Apple news and insights.

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How Apple can rekindle the magic of the Stevenote

Photo: Jim Merithew/Cult of Mac

How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

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Beats drops Solo encore before Apple takeover

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24 hours haven’t even passed since Apple announced it scooped up Dre’s bass-loving headphone company but that’s not stopping the Dr. and Iovine from busting out an encore to their most successful headphones yet.

This morning Beats revealed its replacing its popular Beats Solo headphones with the new Beats Solo² that not only offer better sound, they’re the most Apple-like set of cans we’ll see before Jony Ive gets his team on them.

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Things you wish Apple designed

We showed you ours. Now it’s your turn. Here are the items big and small that Cult of Mac readers most want to see designed and produced by the mothership. We’ve got Apple solar pens, food packaging and yes, puppies — because even pets could use the Sir Jony treatment.

8 things we wish Apple designed

Thanks to its amazing products, Apple already runs your social life, your work life and your downtime. But what if the Cupertino company designed products for the rest of your world? Over the years, there’s been much speculation about the company branching out – especially the Jetsons-like iWatch that will sync all our data and make sure the burrito is at the perfect temp when we get home.

Here are a few items we wish Sir Jony Ive would turn his hand to — because we’d like to take a dip, drop trou, drink and drive with that sweet Apple logo. Maybe just not in that order.

What would you like to see Apple’s design team dream up? Let us know in the comments below.

With Beats, Apple buys the unobtainable: street cred

If and when Apple enters the wearables market, its biggest problem will be persuading people to wear the technology. A big part of that will be attracting the right early-adopters.

If Apple enters the wearables market, the biggest challenge will be persuading people to wear the technology. Attracting the right early adopters will be key to Apple’s success.

If the rumors are true, Apple’s forthcoming purchase of Beats Electronics for $3.2 billion is all about one thing — making wearable technology fashionable.

Apple is poised to introduce a line of wearables that likely goes beyond the long-rumored iWatch. While the technology Tim Cook’s team is cooking up might be amazing, getting people to wear it — especially cracking the crucial mass market — will be one of the biggest challenges Cupertino has ever faced.

Injecting style into wearable tech notoriously difficult. Even Nike got flustered and discontinued its FuelBand fitness tracker. So far, no company has really cracked the code and turned gear into a fashion statement for the cool kids, with one giant exception: Beats, a phenomenally successful wearable technology brand that dwarfs the rest of the industry because it’s pulled off the hardest trick in the book.

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