Jony Ive was right — Swiss watchmakers are dying


Do Swiss watchmakers wake up sweating at the sight of the Apple Watch?
Photo: Apple

Jony Ive memorably (allegedly) described Swiss watchmakers as “f**ked” due to the then-impending launch of the launch of the Apple Watch, and one year later — like some kind of creepy, well-dressed soothsayer in an Apple-centric episode of The Twilight Zone — it seems he may have been correct.

Swiss watch exports suffered their biggest decline in six years in October, with sales dropping 12 percent to $2 billion. Jon Cox, an analyst at Kepler Cheuvreux in Zurich, describes 2015 as a year “to forget” for watchmakers.

Unless their name is Apple, of course.

Talk show host explains why it pays to be pals with Jony Ive


Photo: Apple
It pays to be nice to this man, apparently.
Photo: Apple

Popular U.K. talk show host Jonathan Ross (possibly best known to U.S. readers as the husband of Kick-Ass screenwriter Jane Goldman) recently gave an interview about technology as part of the IAB Digital Upfronts 2015 conference.

In addition to touching on Apple Watch and a variety of other tech topics, the most interesting anecdote came when “Wossy” talked about getting on the Apple free products guest list — including receiving an iPod shuffle months before it was publicly available.

How? Apparently it pays to be nice to students. Particularly if one of them turns out to be the future Sir Jony Ive.

Jony Ive: Why Apple Pencil won’t replace your finger on iPad Pro


iPad Pro and Apple Pencil keep designers happy and eraser dust-free.
Apple Pencil has been one of the most-praised features of the iPad Pro.
Photo: iPad

Given that Apple Pencil critics love to whip out Steve Jobs’ quote about how, “If you see a stylus [on the iPad], they blew it,” it was always going to take a require a good reason for Apple to adopt the stylus, as it did for the iPad Pro.

In a new interview for design journal Wallpaper, Jony Ive lays out some of his thought process on the decision — which, from the sound of things, Apple didn’t exactly take lightly.

Jony Ive explains why Apple Pencil is unlike any other stylus


Jony Ive
Jony Ive wants to blur the lines between Apple's Pencil and a real one.
Photo: AP

In what seems to be less of a rare occurrence these days, Chief Design Officer of Apple Jony Ive gave an interview  about the iPad Pro for launch day. Specifically, he talks about the infamous optional accessory called the Apple Pencil. Being that most people at first glance will see this as an overpriced, $100 stylus, it’s fair that Ive wanted to state his case.

Custom Lego minifigs put Jobs, Woz, and Cook on your desk


Apple custom Lego minis
If you really wanted, you could stage your own Apple keynote address in Lego form.
Photo: FamousBrick

A company that specializes in making Lego-ized versions of tech-world giants is offering minifigures based on Apple co-founders Steve Jobs and Steve Wozniak, current CEO Tim Cook, and some people who work for other companies, if you want to be all diverse about it.

The figures won’t even set you back that much, really. Depending on how much you value plastic that looks like people.