Our new Apple hardware reactions, this week on The CultCast

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New iPads. New iPhones.  We react to Apple's new hardware!
New iPads. New iPhones. We react to Apple's new hardware!
Photo: @YSR50

This week on The CultCast: Apple’s new iPad is cheaper, fatter, heavier and underpowered, but you should still get one. Plus: Why the “iPad mini Pro” is kind of a ripoff; two reasons you should not buy a (PRODUCT)RED iPhone 7; everything you can do with Apple’s new Clips app; our hands-on review of the new Pioneer SPH-DA120 budget Car Play stereo; and we test out the Think Tank Helipack V2, a gigantic backpack built for your DJI Phantom.

Our thanks to Blue Apron for supporting this episode. Blue Apron makes it easy to cook delicious meals at home. See their upcoming menu and get your first three meals free at BlueApron.com/CultCast.

4 biggest surprises from Apple’s totally unsurprising update

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Will we get more than the iPhone 7 next week?
None of today's announcements were keynote-worthy.
Photo: Apple

Apple’s “surprise” announcement of new products and software wasn’t all that surprising if you’ve been keeping up with the latest rumors.

Today’s updates were practically announced yesterday when the company said its store would be down in the morning for “maintenance.” Despite all the rumors of new iPads and RED iPhones that have been out for weeks, Apple still managed to sneak in a few surprises that were both good and bad.

We’re eagerly awaiting Apple’s rumored April keynote, but here’s the biggest, most surprising news from today’s teaser.

Apple’s new Clips app muscles in on fun social video sharing

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clips
Clips will launch in early April.
Photo: Apple

Apple has announced the upcoming launch of a new app designed to make it fun and easy for people to create and share “expressive videos” on their iPhone and iPads.

Called Clips, the social app will work by combining video clips, photos and music into videos that can be shared with friends through the Messages app, or using Instagram, Facebook and other popular social networks.

Best clipboard manager apps for iPhone and iPad

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Typing out the same strings of text over and over? Let these clipboard management apps make your life a lot easier.
Typing out the same strings of text over and over? Let these clipboard management apps make your life a lot easier.
Photo: Ally Kazmucha/The App Factor

Best video editing apps for iPhone and iPad

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You don't need a Mac to create professional-looking video. With these great apps, an iPhone or iPad will do just fine.
You don't need a Mac to create professional-looking video. With these great apps, an iPhone or iPad will do just fine.
Photo: Ally Kazmucha/The App Factor

Gizmon’s Clip-On Lenses Bring a Polarizer To The iPhone

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Gizmon-Clip-on-Lenses-500x289.jpg

Gizmon's Clip-On Lenses are lenses which clip on

Not only do Gizmon’s Clip-On Lenses offer a smart and speedy way to mount them on your iPhone, but they also break with the now-common fisheye-telephoto-wideangle triumvirate (mostly at least), instead coming in fisheye, polarizer and "3-image mirage filter" flavors. Better still, they will also play just fine with your iPad 2 or 3.

An Industrial Drill Bores Through An iPad, Ostensibly Enraged By FaceTime’s Omission

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There are many good ways to promote your product or service. Here at Cult of Mac, we’re particularly taken with people prancing around in animal costumes, then being hit in slow-motion by a barrage of baseballs while the product’s name flashes on the screen. Advertising’s not so hard after all.

Of course, not every advertiser is so inventive, and so there is a lesser school of guerilla advertising: destroying a beautiful and expensive gadget in a web video in lurid, torture porn detail, then directing viewers to a stupid, countdown and uninformative website that the viewer will forget the second it fails to illuminate.

In this case, the site in question is Say Hi To Space, and while the video is beautifully produced and an industrial drill a novel way to destroy an iPad, one can’t help but feel that the iPad’s lack of a camera is just a slight-of-hand justification for the iPad’s destruction… one that will ultimately lead us to a website that has nothing to do whatsoever with Apple or its products.

Sesame Street Parodies “There’s An App For That”

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The Sesame Street Workshop’s charming take on Apple’s “There’s An App For That Campaign” and featuring the so-called “iPogo” is plenty cute, but after watching the whole thing, does anyone else think that the idea of a pogo stick with knives built into the handle might not entirely be child-friendly?