Apple’s Clips app gets an update celebrating Chinese New Year


New Year
Chinese New Year takes place on February 16.
Photo: Apple

Apple has given its Clip app for iOS a minor upgrade, celebrating Chinese New Year, which takes place next month.

The app’s update includes a commemorative Chinese New Year label and poster, along with minor updates for improved stability when recording Selfie Scenes on iPhone X, and a fix for an issue that caused the “Top Secret poster” to animate incorrectly during playback.

Apple unveiled its Clips app back in March last year, hoping to grab some of the teen market that currently belongs to apps like Snapchat. Clips makes it easy to create and share expressive videos using your iPhone or iPad, including the ability to add fun effects like comic book filters, speech bubbles, shapes, and posters.

The Chinese New Year-themed update should come as no surprise to users. Apple has been emphatic about expanding into China, and Tim Cook has acknowledged that Apple creates many of its new products with the Chinese audience in mind. China has also overtaken the United States in terms of being Apple’s biggest market for app downloads.

In previous years, Apple has offered product giveaways in China for Chinese new Year, including pairs of Beats Solo3 headphones in its Product (RED) variant last year, and an Apple Watch red color option in 2016 (red being a color associated with good luck and prosperity). It has also previously offered Chinese New Year sales in select Asian markets, which is something it rarely does in the U.S.

Clips is free to download on all iOS devices, and you’ll find it in the App Store now.