Jony Ive Talks Product Naming Techniques In Extended Blue Peter Interview


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Last Friday, the BBC published part of its interview with Jony Ive, Apple’s Senior Vice President of Industrial Design, which was shown during a special episode of children’s television show Blue Peter on Saturday morning. The full interview has now been posted to YouTube, and it shows Ive talking about product naming techniques.

U.K. Children’s Show Awards Jony Ive Prestigious “Blue Peter” Badge [Video]



Jony Ive has received a whole host of awards for his design efforts at Apple, but as a life-long fan of children’s TV show Blue Peter, none of them may be as special as his latest from the BBC: a gold Blue Peter badge. Apple’s Senior Vice President of Industrial Design now joins a list of just 1,000 people awarded with a gold badge, which also includes David Beckham, JK Rowling, and the Queen.