The Big Brother-like leader in the Super Bowl commercial that introduced the world to the Apple Macintosh computer. Photo: Apple/YouTube
During the third quarter, a referee blew the whistle to signal a timeout. What happened next, signaled the beginning of a sizemic shift in our lives.
But if you left the couch for beer and snacks at that moment of the 1984 Super Bowl, you may have missed the first run of a commercial that made more history than the game itself (sorry Oakland Raiders, 38-9 winners over the Washington Redskins).
On this date 31 years ago, Apple aired a commercial introducing the world to the first MacIntosh personal computer. It was the feature of Today in Media History on the Poynter Institute website.
Thirty years ago today — January 24, 1984 — the Apple Macintosh went on sale for the first time.
Arriving in stores two days after the SuperBowl airing of the famous “1984” television commercial directed by Ridley Scott, the Macintosh 128K forever changed the way people look at personal computers. It wasn’t Apple’s first mass market computer (that would have been the Apple II), it wasn’t the company’s first machine to use a WIMP interface (windows, icons, mouse pointer), and it was pretty underpowered in its first iteration — but this was the computer that brought everything that was good and innovative about the Apple brand together: the ease of use, the focus on personal creativity, and the idea that there was something better going on in computing than the green-text-on-black-screens that were more or less ubiquitous everywhere else.