Aren’t these the snazziest sneakers you’ve ever seen?
Apple co-founder Steve Jobs was rarely seen with anything other than sneakers on his feet — except in the early 1970s when he went everywhere barefoot — and so it’s hardly surprising that at some point the Cupertino company was producing sneakers of its own. They weren’t on sale, though I’m sure they’d have been a hit, but they were issued to employees in the early 1990s.
In 1985, after a power struggle developed between Steve Jobs and John Sculley, Apple Computer’s charismatic co-founder was forced out of the company his vision had created. For the next twelve years, the company foundered, lost marketshare hand over fist and almost went bankrupt before Jobs returned to the company in 1997 to put things right.
We all know that story. Still, it’s amazing how just one item from the dark years can hilariously put the disconnect between pre- and post-Jobs Apple in sharp relief. Could anything better exemplify the now-amusing differences in vision between Apple under Jobs and Apple under Sculley than this 1987 relic, The Apple Catalogue?