Earlier in the year, Apple acquired app discovery engine Chomp in an effort to improve app discoverability in their App Store. As we all know, discovering apps among the hundreds of thousands that populate popular app stores can sometimes be a chore, so it would make sense for Apple to acquire such a company as Chomp. However, Chomp also improved app discoverability of Android apps and since Apple’s acquisition we’ve wondered if this would one day change. Well, guess what? That day has come and it looks like Apple has chomped out Android app discoverability completely.
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Apple announced this week the acquisition of Chomp, an app-search startup.
Chomp CEO Ben Keighran is reportedly working already in Apple’s marketing department, and CTO Cathy Edwards is already employed as a senior iTunes engineer.
Chomp crawls the data associated with all the apps in an app store and uses a sophisticated algorithm-based search function to enable people to search and actually find the apps they really want. Less appreciated by the public (but not Apple) is what appear to be incredible analytics tools, enabling a deep understanding of what people are searching for, how successful they are at finding it and detecting meaningful trends in app demand.
Sound familiar? Search algorithms and analytics are Google’s core competency.