Apple’s Latest iPhone 5s Ad Is No ‘Misunderstood’ [Video]

powerful

Apple’s latest iPhone 5s ad debuted during last night’s Agents of SHIELD on ABC, and it’s a bit of a mixed bag.

Built around the idea that “You’re more powerful than you think,” the ad shows the iPhone being used to as a tool by people in various lines of work. In this way, it’s very reminiscent of Apple’s recent “Your Verse” campaign for the iPad.

But while it’s good aspirational fare — with absolutely nothing offensive about it — it also comes across as, well, kind of boring really.

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Kindle App Gets Integrated Table Of Contents, Better X-Ray

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The iOS Kindle app just got an update, and it’s a good one. The left sidebar that you can summon while reading now has direct access to the table of contents, and you can access X-Ray info just by tapping on a word.

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Pricey Aluminum Brick Fixes Your iMac’s Greatest Shortcoming

Pricey Aluminum Brick Fixes Your iMac’s Greatest Shortcoming

Remember the Elevation Dock? Yeah, me too. The Kickstarter took so long to ship that everybody who’d ordered one had upgraded to the iPhone 5 by the time the dock shipped, so they needed adapters to make them fit their new phones.

Still, that won’t happen with the new Elevation Stand, which is a simple $100 aluminum brick that adds a few inches to the height of your iMac.

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Injustice: Gods Among Us To Unleash Multiplayer Mode & New Characters

DC Comics comic game, Injustice: Gods Among Us, will be getting a new mobile multiplayer mode and tons of new characters, according to reports coming out of WonderCon.

Developed by NetherRealm and published by Warner Brothers, the fighting game is one of a very select few that gets it right on touch-based devices — faithfully translating the PlayStation 3 and Xbox 360 console game to Apple’s mobile operating system.

Until now, however, playing the game on iOS has been a solitary experience. That looks like it will be rectified in a future game update, as a video from DC All Access reveals a multiplayer mode in the works.

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New Logitech Ultrathin Keyboard Cover With Automatic Hinge And Adjustable Angle

New Logitech Ultrathin Keyboard Cover With Automatic Hinge And Adjustable Angle

Barely two months after I bought the original, Logitech has updated the Ultrathin Keyboard Cover for iPad, with matching new models for the iPads Air and Mini. The Bluetooth keyboards still work as covers and stands for your iPad, but now they also hold the iPad at an adjustable angle, and have a hidden hinge that pops out when your need it.

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Lytro Illum, The First Light-Field Camera Worth Buying

Lytro Illum, The First Light-Field Camera Worth Buying

Lytro’s new Illum field Camera is the first of its products you’ll want to buy. The original Lytro Field Camera was a nice proof of concept, but the low resolution images were pretty crappy, and the unit itself was one of the least ergonomic camera designs I’ve ever seen.

The Illum still has some ergonomics issues, but promises much better pictures.

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Apple Issues Heartbleed Fix For AirPort Base Stations

Apple Issues Heartbleed Fix For AirPort Base Stations

This version of the AirPort Base Station is not affected. Photo Wikimedia Commons

Apple has released security patches to fix the Heartbleed bug on AirPort base stations, and SSL-based security updates for Apple TVs and Macs.

You should probably go and update all of them as soon as possible.

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Apple’s Latest iPhone 5s Ad Jams To The Pixies [Video]

Screen Shot 2014-04-23 at 2.04.28 AM

Apple has aired a new ad for the iPhone 5s titled “Powerful.” It’s the first TV spot dedicated solely to the 5s since “Metal Mastered” last fall.

This new ad showcases the iPhone helping with creative tasks live music. The song is “Gigantic” by the Pixies, a hit song from the 90s.

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Green Is The New White For Apple On Earth Day [Gallery]

applestoreNYC

Under the watchful eye of Tim Cook Apple’s gone from the most powerful tech company in the world to the most green. Yesterday’s new ad shone the spotlight on Apple’s environmental practices but the true celebrations of going green kicked off today for Earth Day.

Select Apple Stores around the world sprouted green leafed logos to go with new Earth Day shirts and lanyards for Specialists and Geniuses, but rather than driving all the way to your local store we’ve gathered shots of Apple Stores near and far celebrating Apple’s pledge to leave the world better than they found it.

Take a look:

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Apple Opens OS X Beta Seed Program To Include Everyone

osxmavericksbeta

If pangs of jealousy hit you every time developers start waxing poetic about new OS X goodies found in a new beta update, your time has finally come to join in on the fun.

Starting this afternoon Apple has opened up its OS X Mavericks beta testing program to let everyone – not just those slick coding developers – download the latest OS X beta seeds.

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