Speed through Apple’s WWDC 2015 keynote in less than 3 minutes

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Will we see a
What was Tim Cook's "one more thing" at WWDC 2015? Find out in less than three minutes with Cult of Mac's keynote supercut.
Photo: Apple

Not everybody has two-and-a-half hours to watch an Apple event. Tim Cook and crew delivered tons of updates at the kickoff for this year’s Worldwide Developers Conference, and you can speed through all the news with this WWDC 2015 keynote supercut.

It’s just two-and-a-half minutes long!

For developers, WWDC means more work but not necessarily more profit

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Photo: Jim Merithew/Cult of Mac

The Worldwide Developers Conference brings new opportunities and new threats for indie developers. If you’re lucky, Apple introduces an API that could enhance your app. If you’re unlucky, Apple launches a new feature that renders your app obsolete.

One thing is certain: Whatever Apple announces at the annual conference will mean a lot more work for indie developers just to stay in the game. And since developers can’t charge for updates on the App Store, most of that work will go unrewarded.

WWDC 2015 wrap-up: What’s coming in iOS 9, OS X El Capitan and more

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So long, farewell, see you next year.
So long, farewell, see you next year.
Photo: Apple

Now that Apple’s annual developer conference is over, we’ve got the skinny on all the news coming out of the WWDC this year. From a thorough wrap-up of the keynote to in-depth looks at iOS 9, OS X El Capitan, the new watchOS 2, and the exciting Apple Music, we’re here to fill your weekly digital magazine to overflowing.

Get Cult of Mac Magazine now, and soak in Cult of Mac’s smart, informed, and sometimes a little snarky take on all the info from WWDC 2015.

#ProTip: One simple secret for designing better things

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Dave Wiskus thinks many designers are in need of an attitude adjustment.
Dave Wiskus thinks many designers are in need of an attitude adjustment.
Photo: Jim Merithew/Cult of Mac

Cult of Mac is at WWDC and AltConf, fishing for ProTips. The world’s biggest gathering of Apple developers is a rich hunting ground filled with alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

SAN FRANCISCO — Designers can be a picky bunch, always ready to pick apart a colleague’s creation or slap down an idea with some withering snark.

But interaction designer Dave Wiskus is prescribing an attitude adjustment for his fellow creative types, especially those who seem to be engaged in some sort of bitchy competition to come off as the smartest person in the room.

“Just say no to cynicism,” he said Thursday during his talk at AltConf here. “It’s the enemy of everything.” (You’ll also want to avoid irony, sarcasm and passive aggression, which Wiskus called “gateway drugs” that can lead to full-on cynical addiction.)

Why WWDC is totally terrifying for indie developers

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Apple's product events always make Josh Michaels nervous. He's never sure if he'll still be in business at the end.
Apple's product events always make Josh Michaels nervous. He's never sure if he'll still be in business at the end.
Photo: Leander Kahney

SAN FRANCISCO — If you watched the Worldwide Developers Conference keynote earlier this week, you’d think it was a big love fest. But there’s a section of the audience sitting there in a cold, cold sweat.

Attendees are mostly software developers, and some of them are very nervous that Apple will announce something that will ruin their business overnight.

“The WWDC keynote is terrifying for developers,” said Josh Michaels, an independent software developer from Portland, Oregon, who runs Jetson Creative. “The uncertainty is the worst part.”

Take ReplayKit in iOS 9, a new feature that records games and app videos without the need for any external cameras or hardware.

Sounds great, unless you are Everyplay or Kamkord, a pair of young companies that raised millions of dollars to record games and app videos in iOS.

“They’re f**ked!” said a game developer at WWDC who asked not to be named.

Bill Hader’s wacky WWDC vid skewers Hollywood, Cupertino

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An elevator full of Tim Cook-alikes.
An elevator full of Tim Cook-alikes.
Photo: Apple

“Why did I want to direct the WWDC opening number?” asks comedian Bill Hader in the video that opened Apple’s Worldwide Developers Conference on Monday morning. “Good question. You know, I think I’ve always been attracted to risk, you know?”

Then the production assistant comes to get Hader’s character, “David LeGary,” from his dressing room, and we find out that the pretentious “genius” has just been talking to himself. What follows is an over-the-top rehearsal of a Hollywood-like awards show, full of funny cameos and goofy dialogue. Check it out.

#ProTip: The best book on marketing for app developers

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AltConf profile
Matt Ronge and Giovanni Donelli, the indie devs behind Astropad, a hit app that turns an iPad into a graphics tablet.
Photo:

We’re down here at WWDC, fishing for ProTips. It’s rich hunting ground. WWDC is the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

Astro HQ is a two-person indie software company that launched its first app in February.

Run by two ex-Apple engineers — Matt Ronge and Giovanni Donelli — their app was successful. They’re now making their livelihoods from their software. They’re living the dream! Independent app developers!

They’re as rare as unicorns.

Only 0.01 percent of app developers are financially successful, according to a depressing survey by Gartner.

Ronge and Donelli did a lot of things right, including their own app marketing, which they say was key to their successful launch.

They did the app marketing themselves, with no prior experience, and a lot of what they learned was thanks to one book.

My awful life inspired Law & Order, Gamergate dev says

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Game developer Brianna Wu
Brianna Wu, a female game developer whose life was turned upside down by Gamergate.
Photo: Leander Kahney/Cult of Mac

SAN FRANCISCO — Game developer Brianna Wu’s life became the inspiration for an episode of the hit cop show, Law & Order: Special Victims Unit.

While she was kinda flattered, she wasn’t entirely pleased. To get Law & Order: SVU‘s attention, your life has to be messed up one way or the other.

“There’s no good way to be on Law and Order,” she joked.

Here are all the countries getting Apple Music (so far)

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Apple-music
Who's going to be dancing along come June 30?

During Monday’s introduction of Apple Music at the Worldwide Developers Conference, Apple said “over 100 countries” will have access to its music-streaming/social/radio platform when it launches June 30. But it didn’t say which countries those would be.

We’ve done some investigating, and we’re pretty sure we’ve got a good idea of who’s definitely getting their dance on. Check out our map below.

All the ways Apple left us hanging at WWDC 2015

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Tim Cook announces “one more thing” at WWDC 2015.
They probably shouldn't have stopped at one.
Photo: Apple

Apple’s two-hours-plus keynote at its Worldwide Developers Conference (WWDC) this week was packed with new and exciting information about the future of software for its current major hardware. But we couldn’t help but notice some things that were missing.

Here are some of the ways Apple’s presentation left us hanging this year.