Apple will use drones to make Maps better

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Apple Maps reservation OpenTable
Drones could be key to improving Apple Maps.
Photo: Ste Smith/Cult of Mac

Apple plans to use a combination of drones, indoor mapping and other smart tech to improve its Apple Maps service, claims a new report.

Employing drones could help Apple catch up with industry leader Google. The search giant has routinely outpaced Apple on mapping technology ever since Cupertino entered the space with its (initially disastrous) Apple Maps in 2012.

Apple’s 2013 Acquisitions Show A Focus On Maps, Chips & Making Data Useful

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When Apple bought Twitter analytics company Topsy for over $200 million earlier this week, many commenters were taking aback. How does Twitter analytics of all things fit into Apple’s general acquisition strategy?

Although they broke the story, it looks like The Wall Street Journal were wondering the same thing themselves. The result is an excellent breakdown of Apple’s major acquisitions in 2013. Unfortunately, it doesn’t shed much light on why Apple bought Topsy, but it does show Cupertino’s areas of interest.

Apple Buys WiFiSLAM, A Small Startup That Specializes In Indoor Mapping [Report]

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Apple has purchased a small startup called WiFiSLAM, according to a new report from The Wall Street Journal. The two-year-old company specializes in indoor mapping, which is something Google has already been doing with Google Maps for some time.

Since Apple debuted its own mapping technology in iOS 6, it’s been working to bring its service up to par with Google Maps. WiFiSLAM’s expertise could very well be used to improve Apple Maps, and the acquisition also bodes well for another Apple service, Passbook.