Apple caps off ‘amazing’ year with more advertising honors

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Apple advertising
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple marketing set an even higher bar in the advertising industry this year and is closing out 2018 with three commercials in Adweek’s Top 25 Best Ads of the Year.

Adweek listed “Welcome Home,” Apple’s HomePod ad directed by Spike Jonze, as second-best. Nike’s “Believe in Something. Even If it Means Sacrificing Everything” was the top ad, featuring polarizing quarterback Colin Kaepernick.

Spike Jonze’s stunning HomePod ad dances away with more awards

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Apple advertising
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

“Welcome Home,” a television commercial for the Apple HomePod directed by Spike Jonze, welcomed another slew of advertising awards today.

Apple took home two first-place honors in the prestigious shots Awards. It won three other first-place shots for Best Director (Jonze), Editing house of the Year (Final Cut of Los Angeles) and Production Company of the Year (MJZ of Los Angeles).

Spike Jonze’s brilliant HomePod ad wins major advertising award

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Apple advertising
Spike Jonze created one of Apple's all-time great ads.
Photo: Apple

Apple’s brilliantly creative HomePod ad, directed by Being John Malkovich helmer Spike Jonze, has won a top prize at the Association of Independent Commercial Producers Show at the Museum of Modern Art in New York.

The awards were handed out on Thursday night. Apple shared the “Advertising Excellence/Single Commercial category” top spot with the absolutely hilarious “It’s a Tide Ad” Super Bowl series of ads for Tide. If you haven’t seen Apple’s excellent HomePod ad before, you can check it out below.