Even Apple can’t save America’s dying malls

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Apple store
Mall owners might be overpaying to bring Apple to shopping centers.
Photo: Apple

U.S. shopping malls are losing customers at an alarming rate and there appears to be little Apple can do to help save them.

Apple stores are usually viewed as an anchor store for malls because of their high sales volumes and foot traffic they bring in. But a new study found that experimental tenants like Apple aren’t drawing in extra traffic.

Warby Parker’s AR app lets you virtually try on frames

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Warby Parker app
Those glasses are virtually perfect.
Photo: Warby Parker

Warby Parker tried and then scrapped virtual eyeglass fittings with augmented reality. The technology didn’t quite fit with the experience of trying on an actual pair of frames.

Now the e-commerce brand is confident that what you see on your iPhone is what you’ll get, thanks to an iOS app update that uses the TrueDepth cameras of all X-class iPhones.

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glasses
Another use case for the iPhone X's new smart camera.
Photo: Warby Parker

Apple backs transgender student in Supreme Court fight

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Supreme Court plaintiff and LGBT rights advocate Gavin Grimm.
Apple is backing Supreme Court plaintiff and LGBT rights advocate Gavin Grimm.
Photo: Geoff Livingston/Flickr CC

Apple and dozens of other top tech companies filed a Supreme Court brief today in support of a transgender boy’s fight for equality.

In the case, Gavin Grimm, a transgender student from Virginia, is suing the Gloucester County School Board for creating a bathroom policy he says discriminates against transgender students by separating them from their peers.

8 things we wish Apple designed

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How about taking a dip in this Bauhaus-inspired pool? We’re in! This lap of luxury comes to us via Pitsou Kedem Architects. There’s nothing superfluous. Jony would approve.
How about taking a dip in this Bauhaus-inspired pool? We’re in! This lap of luxury comes to us via Pitsou Kedem Architects. There’s nothing superfluous. Jony would approve.

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Thanks to its amazing products, Apple already runs your social life, your work life and your downtime. But what if the Cupertino company designed products for the rest of your world? Over the years, there’s been much speculation about the company branching out – especially the Jetsons-like iWatch that will sync all our data and make sure the burrito is at the perfect temp when we get home.

Here are a few items we wish Sir Jony Ive would turn his hand to — because we’d like to take a dip, drop trou, drink and drive with that sweet Apple logo. Maybe just not in that order.

What would you like to see Apple’s design team dream up? Let us know in the comments below.