Today in Apple history: Scott Forstall forced out of Apple


Forstall was driven out of Apple after the disastrous Maps app.
Photo: Apple

October 29: Today in Apple history October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is ousted from the company after the disastrous Apple Maps launch.

Once seemingly on a path to the top, Apple divvies up Forstall’s roles within the company. Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.

Tim Cook discusses his CEO replacement in new interview


Tim Cook still hid a few surprises up his sleeve for the iPhone X event.
Who will replace Tim Cook?
Photo: Apple

Apple CEO Tim Cook says he wants people to see Apple’s retail locations as more than just a place where you buy things.

To celebrate the opening of the new flagship Apple store in Chicago, Cook and Apple retail boss Angela Ahrendts sat down for a wide-ranging interview. The duo discussed everything from why physical Apple stores are still vital in the digital age to whether Apple’s political stances will cause pushback from customers.

Tim Cook geeks out on AR during Oxford demo


iPhone 8 Plus
Augmented Reality on the iPhone 8 Plus is a taste of the future.
Photo: Ste Smith/Cult of Mac

Apple CEO Tim Cook is a full-on geek when it comes to augmented reality.

Cook has raved about AR’s potential in a number of interviews the last year, but according to a PhD student at the University of Oxford, Tim actually has a great understanding of the technology. In a story shared on Reddit, the student reveals how Tim Cook dug deep into the details of the tech during a recent demo.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer


Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

Tim Cook visits Swedish supplier of Apple’s sustainable packaging


sustainable packaging
This should really be a caption contest.
Photo: Tim Cook

As part of his trip to Europe, Tim Cook visited a forest in northern Sweden with a representative from one of the companies which supplies Apple’s sustainably sourced packaging.

On Twitter, Cook described the “breathtaking forests,” which he got to experience with employees from Iggesund Paperboard, a supplier that that has been working to provide Apple with packaging for its various devices for more than 10 years. As part of his trip, Cook symbolically planted some pine trees.

12 white dudes in room is totally diverse, says Apple VP of Diversity


diversity Apple
Apple is pledging to do more on the diversity front.
Photo: Apple

Creating diversity at Apple isn’t just about making sure more people of color get added to the mix, according to the exec put in charge of creating a more diverse and inclusive culture at the iPhone maker’s offices.

Denise Young Smith, Apple VP of Diversity and Inclusion, was part of a recent panel discussion on fighting racial injustice where she talked about her mission at Apple. White men currently account for 56% of Apple’s workforce, but Young Smith says that doesn’t mean the company isn’t diverse.

Tim Cook opens up new Oxford Foundry facility in the U.K.


Tim Cook shared his thoughts with future entrepreneurs.
Photo: Saïd Business School, University of Oxford

Tim Cook made an appearance in the U.K. yesterday to open The Oxford Foundry, a new Oxford University venue that’s focused on developing entrepreneurial skills for students and future entrepreneurs.

In a wide-ranging conversation on stage, Cook discussed everything from his approach to innovation to when to listen to customers (and when not to). Check out a video below.

Tim Cook: Don’t expect a standalone AR headset anytime soon


ARKit is as big as the App Store and Multitouch, Tim Cook says.
Photo: Jim Merithew/Cult of Mac

Apple’s augmented technology platform ARKit is going to be as big as the App Store and multitouch, but the technology’s not yet there to make a standalone AR headset.

Those are the biggest takeaways from a wide-ranging interview Apple CEO Tim Cook gave to the U.K.’s Independent newspaper as part of his trip to Europe this week. The interview also covered his love of the military, and why Apple shouldn’t stay silent on issues it disagrees with.