Tim Cook reaffirms Apple’s commitment to China

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Tim Cook
Tim Cook has said that China is Apple's future biggest market.
Photo: Apple

Apple CEO Tim Cook gave a keynote speech at China’s World Internet Conference on Sunday, reaffirming Apple’s commitment to China, which Cook has previously called Apple’s future biggest market.

Cook said the theme of the conference, which he described as a “developing a digital economy for openness and shared benefits,” is one that is shared by Apple.

Apple Park visitor center opens doors to the public

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Apple Park
They're not waiting for the iPhone X.
Photo: Shara Tibken/Twitter

Apple opened the doors to the visitor center at Apple Park to the public this morning. And of course, there was a line to get in.

Construction is still being completed on the main campus but you can now get a first-hand view of the campus at the visitors center. The newly opened building looks a lot like a regular Apple store on the inside, except it features some products you can only buy at Apple Park.

Today in Apple history: iPad Pro makes its debut

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The iPad Pro isn't ready to compete with Intel Macs... yet.
The iPad Pro was a big step forward for the iPad.
Photo: Leander Kahney/Cult of Mac

November 11: Today in Apple history: iPad Pro debuts November 11, 2015: Apple’s first iPad Pro goes on sale after months of speculation about the giant-size tablet.

With its much larger screen, professional-oriented targeting and dreaded (optional) stylus, the 12.9-inch iPad Pro represents Apple CEO Tim Cook’s cleanest break yet from Steve Jobs’ vision for iOS devices.

And it turned out to be all the better for it!

Leaked documents reveal Apple’s newest tax haven

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Apple is made of money.
Apple's tax practices save it billions of dollars.
Photo: Ste Smith/Cult of Mac


Dodging taxes is still one of Apple’s top priorities.

The iPhone-maker has come under serious fire in both the U.S. and internationally for its tax practices, but according to a new batch of leaked documents, the company is still doing everything it can to avoid paying the full amount.

7 biggest takeaways from Apple’s record Q4 earnings

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Will Apple reach its own targets for Q2?
AAPL shares are on the rise.
Photo: Ste Smith/Cult of Mac

Apple surprised investors with its best Q4 earnings report ever today. The outrageous numbers dispelled doubts about the iPhone-maker’s strategy — and pushed Apple closer to becoming the world’s first trillion-dollar company.

With the launch of the iPhone X just hours away, Apple CEO Tim Cook had a lot to be happy about during the earnings call with investors. Analysts quizzed Cook and Apple CFO Luca Maestri on everything from iPhone 8 sales to how Apple plans to monetize its augmented reality efforts.

Here’s what we found out:

Apple beats expectations in historic Q4 earnings

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Apple earnings
Apple crushed its Q4 earnings.
Photo: Ste Smith/Cult of Mac

The last Apple earnings report of 2017 is finally here and the results are even better than Wall Street anticipated.

Aided by strong iPhone sales thanks to the launch of the iPhone 8 and iPhone 8 Plus, Apple was able to bring in slightly higher than expected revenues and the company is expecting big things next quarter too.

Apple earnings call live blog: How high can AAPL fly?

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Apple earnings
Apple's Q4 2017 earnings are expected to be hot.
Photo: Ste Smith/Cult of Mac

Apple is set to unveil its last earnings report of 2017, and it’s expected to be one of the company’s biggest Q4 results ever.

Wall Street analysts are eager to see how many iPhones Apple sold during the quarter, which included a few days of iPhone 8 and iPhone 8 Plus sales at the end. Apple CEO Tim Cook and CFO Luca Maestri will be hopping on the call with investors at 2 p.m. Pacific today. Naturally, we’ll be here live-blogging all the action.

Come join the fun:

Tim Cook: Russian ads aren’t to blame for U.S. election results

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Tim Cook
Cook thinks there are bigger issues to deal with.
Photo: NBC

The tech and political worlds may be buzzing over claims that Russian ads helped influence the U.S. presidential election, but one person who’s not so quick to jump on board with the theory is Apple CEO Tim Cook.

In an interview with NBC Nightly News anchor Lester Holt, which aired Wednesday night, Cook poured cold water on the suggestion by arguing that such ads make up an absolutely tiny part of the larger issue as to why people in the U.S. are so divided in their politics.

Apple’s earnings call will be the calm before iPhone X superstorm

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money
Apple earnings are on the way.
Photo: Ste Smith/Cult of Mac