$1,000 iPhone X is a steal, says Tim Cook

By

Tim Cook
Tim Cook talks up Apple's new iPhones.
Photo: Good Morning America

$1,000 for the iPhone X is a “value price” to pay for such a premium product, Tim Cook told viewers during an in-studio interview with Good Morning America today.

In the 10-minute interview, Cook defended the pricing of the next-generation iPhone, talked about his excitement over augmented reality, discussed Steve Jobs’ legacy at Apple, and touched on the ongoing political topic of “Dreamers” in the United States — referring to illegal immigrants who were brought into the U.S. as children.

iPhone X supply won’t balance with demand until next year

By

iPhone X
That's nowhere near enough to meet early demand.
Photo: Apple

Getting your fingers all over the iPhone X’s edge-to-edge super Retina display won’t be easy during 2017.

According to one of the most accurate Apple analysts in the game, the new tech inside the iPhone X will cause the supply of units to be severely constrained. Even though the new device doesn’t go on sale until November, Apple’s going to be facing production shortages for quite some time.

Hilarious iPhone X parody ad skewers Apple’s $1,000 emoji machine

By

animoji
Are Apple's animoji a must-have feature?
Photo: Apple

Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos.

Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet. The short video takes iPhone X to task for adding its silly notch and ridiculous 3D emoji instead of other, more useful features.

Prepare to laugh your animoji face off.

Live blog: Apple unveils iPhone X, Apple Watch 3 and more

By

With a photo of Steve Jobs in the background, Tim Cook talks about Apple's goal to
With a photo of Steve Jobs in the background, Tim Cook talks about Apple's goal to "inspire the next generation of creators and innovators" in the new Steve Jobs Theater.
Photo: Apple

The wait for the iPhone X is nearly over.

Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.

Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!

Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:

iPhone X rumor roundup: What to expect at Apple’s landmark event

By

iPhone color
Will this be the new iPhone color?
Photo: Ben Miller

The long wait for Apple’s big iPhone 8 upgrade is nearly over.

Apple is set to unveil its new lineup of iPhones during an event at the Steve Jobs Theater in Cupertino on September 12. This year’s model has been hyped more than any in recent memory. Tons of new features are being packed into the 10th edition of the iPhone for what will likely be the most innovative smartphone Apple has released in years.

Here are all the details and new features we know are coming:

Tim Cook reveals how Apple thinks different about charity

By

Tim WWDC
Apple CEO Tim Cook at WWDC 2017.
Photo: Apple

After Apple ranked third in Fortune’s annual list of companies that Change the World, Tim Cook sat down for a wide-ranging interview to discuss how Apple is making a dent in the universe now.

The Apple CEO talked about everything from education and health initiatives to how Cupertino thinks different about charity. He also revealed that some of Apple’s research and development regarding health and wellness won’t ever be about making money.

Here are some of the highlights:

Apple donates $5 million to hurricane relief effort

By

Hurricane Irma
Satellite image of Hurricane Irma.
Photo: NASA

Tim Cook promises employees to work with Congress to help Dreamers

By

Tim Cook
Tim Cook greeting employees at CTS.
Photo: Tim Cook

Apple CEO Tim Cook sent out a new letter this morning pledging to help fight for the protection of his employees who are now at risk of being deported.

The letter comes just hours after Donald Trump’s administration revealed plans to officially rescind Deferred Action for Childhood Arrivals (DACA) in the next six months. If Trump’s plan goes through, hundreds of Apple employees who are Dreamers could be forced out of the country. In his email, Cook says he’ll work with members of Congress from both parties to ensure that doesn’t happen.

Read Tim’s inspiring note to employees:

Tim Cook defends 250 Apple employees at risk of deportation

By

Tim WWDC
Tim Cook is opposed to President Trump on immigration issues.
Photo: Apple

Over the weekend, Tim Cook shared a post on Twitter, showing his support for the 250 of his Apple colleagues who entered the United States illegally as children — who currently benefit from Deferred Action for Childhood Arrivals (DACA) protection. Cook described how these employees, “deserve our respect as equals.”

His tweet comes as President Donald Trump is reportedly set to scrap the legal protections offered under the DACA program, which keeps close to 800,000 young men and women safe from deportation.