Today in Apple history: Brilliant ad campaign turns switcher into unlikely star

By

Apple's
Apple's "Switch" ad makes Ellen Feiss internet famous.
Photo: Apple

June 9: Today in Apple history: Ellen Feiss becomes an unlikely star thanks to Apple's Switch ad campaign June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think Different” ad campaign a few years earlier, it turns 15-year-old high school student Ellen Feiss into an unlikely star.

She becomes a viral sensation after viewers suggest she was stoned during filming of her sleepy-eyed “Switch” spot about a homework-devouring PC.

iOS nips at Android’s heels in user loyalty

By

iPhone Loyalty
Apple fanboys get a bad name, but Android users are less likely to switch.
Photo: Cult of Mac

Americans are far less likely to switch between an iPhone and an Android smartphone than they once were. A new study shows that virtually all users of both types have little interest in moving to the other team.

Loyalty to Android is just slightly stronger than it is to iOS. Nevertheless, more people are switching away from Google’s operating system than they are Apple’s.

This is how much it costs to upgrade from Apple zero to Apple hero

By

You can join the cult -- for a price. Photo: Apple
You can join the cult -- for a price. Photo: Apple

Assume, for a moment, you’ve always been an Android guy but yesterday’s spintastic Apple Watch presentation sent you over the edge.

Now you’re a freshly minted Apple fanboy with money to burn, and you want to go from zero to full-on Apple hero. How much is it going to set you back if you’re ready to go all in with the latest, greatest gear Cupertino has to offer?