A restaurant in San Francisco has begun serving food on iPads. Quince is using the popular tablets as plates in an apparent effort to appeal to younger diners. Each iPad plays a video of a water dog searching for truffles while you eat your meal off its screen.
Seriously.
Many restaurants, including McDonald’s, have introduced tablets to keep kids entertained while they eat. But Quince, a Michelin-starred restaurant on San Francisco’s Pacific Avenue, had another idea that makes … zero sense.
Instead of using iPads to entertain diners, it is using them to serve food. And this wasn’t just a temporary arrangement while they were low on plates over the busy Christmas period; it was a conscious decision supposedly designed to attract younger customers.
iPad plates are only used when customers order a dish called “A Dog in Search of Gold,” which consists of white truffle croquettes. Diners cannot use the iPads once they are done eating; they are used to play a video of water dogs hunting for truffles — and that’s it.
— Richie Nakano (@linecook) December 27, 2016
It’s a pretty strange and certainly impractical move that’s bound to render the iPads useless eventually. I’m almost certain AppleCare doesn’t cover knife and fork damage. But the iPad plates are generating press, and that’s exactly what Quince is after.
Via: Redmond Pie
