Apple TV+ now has a first-look deal with Imagine Entertainment, who produced films like A Beautiful Mind and Apollo 13. The agreement could bring movies from this long-running production company helmed by Ron Howard and Brian Grazer to Apple’s streaming video service.
Apple TV+ secured another handsomely produced, blandly pleasant, absolute mediocrity when it purchased Bryce Dallas Howard’s feature documentary debut, Dads. What’s Dads about, you ask? Why dads, of course. Next question.
Up until now, Apple TV+ hasn’t been the most cautious content provider. Apple execs lavished money on a lot of utter nonsense with enormous price tags because they seemed to aesthetically fit in with the rest of the company’s design scheme. Home, Central Park, See — none of them are good television, but they’d look good testing TVs on a showroom floor, which seems to be the prevailing ethos for a lot of the Apple TV+ purchases.
Dads, released Friday just in time to remind you to forget Father’s Day, is much the same and quite a bit less.
Right now, Apple is snapping up new TV shows, movies and other video content like a shopping addict on Black Friday.
Its latest deal? Getting a “first look” deal for documentaries created by Brian Grazer and Ron Howard’s Imagine Documentaries. Imagine has made a wide variety of non-fiction shows and feature-length productions, including The Beatles: Eight Days a Week — the Touring Years, Jay-Z’s Made in America, Katy Perry: Part of Me, and more.