AAPL shares opened almost 8 percent up this morning following Apple’s better-than expected Q3 earnings and sunny outlook for this quarter were announced yesterday.

Shares rose $7.33 after analysts were sufficiently convinced that Apple has “stabilized” falling iPhone sales, along with other positives like a booming App Store. Seriously, do the naysayers and doom-predicters never learn?

Apple CEO TIm Cook announced some interesting numbers during today’s Q3 earnings call. Apple’s “hobby” the Apple TV, sold a surprising 1.3M units just last quarter, totaling 4M so far this fiscal year.

With all this growth, Apple is still calling the Apple TV a hobby, although Tim Cook hinted at future plans, saying that Apple will “continue to pull the string and see where it takes them.”

Apple has stuck in the Apple TV game for quite a while, and it looks like it is starting to finally pay off for them.