| Cult of Mac

Apple hires more series regular for its Dickinson TV show


Don't expect to find much swearing, violence or sex in Apple's original TV shows.
Apple is spending upwards of $1 billion on original programming.
Photo: JESHOOTS.com/Pexels CC

Apple continues to pad out the cast for its Dickinson series, a comedic look at the world of 19th century poet Emily Dickinson.

Joining current cast members Hailee Steinfeld and Jane Krakowski will be Toby Huss from Nickelodeon’s The Adventures of Pete & Pete, Anna Baryshnikov from Manchester by the Sea, Ella Hunt from Anna and the Apocalypse, and Adrian Blake Enscoe from Seeds.

Yes, we can? Apple wants to sign Obama to a content deal


Obama at SXSW
President Obama wants to continue spreading his message.
Photo: WH.gov

Apple is reportedly battling with Netflix and Amazon to sign former President Barack Obama to a deal that would see him produce a high profile series of shows with wife Michelle Obama.

These shows will likely focus on the Obamas hosting conversations on a variety of topics, ranging from health care and climate change to nutrition. Unfortunately for Apple, it seems that Netflix may have this deal in the bag!

Apple battles HBO to acquire new J.J. Abrams sci-fi show


JJ Abrams
J.J. Abrams' latest show would be a big coup for Apple.
Photo: Gage Skidmore/Wikipedia CC

Apple and HBO are vying for a new sci-fi drama series written by Star Wars: The Force Awakens director J.J. Abrams. The untitled show is the first bit of TV writing Abrams has done since working on Fringe a decade ago in 2008.

In addition to Fringe, Abrams co-created the popular TV show Lost, as well as creating both Felicity and Alias. He has also executive-produced multiple shows in the past few years, including HBO’s Westworld, Showtime’s Roadies and Hulu’s upcoming Castle Rock.

Apple recruits Amazon Studios execs for its original content team


apple tvPIC
Apple is building up an impressive team for its original programming.
Photo: Jim Merithew/Cult of Mac

Apple has recruited three executives from Amazon Studios, who will help Apple further grow its original programming ambitions.

The new employees include Tara Sorensen, former head of Amazon kids’ programming, who will join Apple to pursue a similar role; international development executive Carina Walker, who joins Apple as a creative executive; and business affairs chief Tara Pietri, who will head up Apple’s legal affairs division.

Apple will spend $4.2 billion on original programming by 2022


Apple could be a $2 trillion company by end of 2021
Apple is opening up its wallet!
Photo: Ste Smith/Cult of Mac

Apple will $4.2 billion per year on original video content by 2022, according to a recent report, citing Loup Ventures analyst Gene Munster.

The sum is a massive increase on the rumored $1 billion “war chest” that Apple will spend in 2018, although it will still trail behind Netflix and Amazon when it comes to their respective video budgets.

Apple competes with Netflix over Jennifer Aniston drama series


Apple could be a $2 trillion company by end of 2021
Apple will have to splash the cash to secure rights to new drama series.
Photo: Ste Smith/Cult of Mac

Apple is reportedly battling with Netflix over the rights to a new original drama series starring Jennifer Aniston and Reese Witherspoon.

The show is based around the workings of a morning television TV chat show, possibly (hopefully!) suggesting something similar to Aaron Sorkin’s The Newsroom or Sports Night.

Apple will throw $1 billion at original programming over next year


To compete with Netflix, Apple's ready to pull its wallet out.
Photo: Ste Smith/Cult of Mac

Apple is reportedly preparing a $1 billion “war chest” which it will spend on acquiring or producing original content over the next year.

That sum is around half of what HBO spent on production last year. The jewel in HBO’s crown is Game of Thrones, which it has aired since 2011. Apple SVP Eddy Cue is reportedly aiming for Apple to offer up to ten new shows, which could rival Game of Thrones in scope.

Carpool Karaoke reviews highlight what’s wrong with Apple’s original shows


carpool karaoke ad
Carpool Karaoke hasn't been the smash hit Apple may have hoped for.
Photo: Apple Music

Apple is 0-2 when it comes to critical acclaim for its original series, after early reviews for its Carpool Karaoke spinoff show have been largely negative. The show debuted this week for Apple Music subscribers.

While it’s still early days for Apple’s original content, between this and Planet of the Apps, things aren’t exactly looking good!

Apple hires Sony execs who helped bring Breaking Bad to the screen


Sony Pictures Television
Apple's two newest recruits.
Photo: Sony Pictures Television

As part of its renewed focus on original programming, Apple has hired two Sony Pictures Television presidents, Zack Van Amburg and Jamie Erlicht, for positions overseeing worldwide video-related work for the company.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, who the two new recruits will report to. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”