| Cult of Mac

Apple Music to sponsor new NFL Super Bowl Halftime Show

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2022's Super Bowl LVI halftime show featured Dr. Dre, Mary J. Blige, Snoop Dogg, Kendrick Lamar and Eminem (not pictured).
2022's Super Bowl LVI halftime show featured Dr. Dre, Mary J. Blige, Snoop Dogg, Kendrick Lamar and Eminem (not pictured).
Photo: NFL

The National Football League brokered a multiyear deal with Apple to bring the Apple Music ​Super Bowl Halftime Show to one of the world’s biggest stages, the league said Friday.

The new halftime show debuts at Super Bowl LVII in Glendale, Arizona, on Sunday, February 12, 2023. But most details about it have yet to take the field.

Apple TV+ could get new NFL Plus streaming alongside Sunday Ticket

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It seems the new NFL Plus streaming service could go to the bidder who wins NFL Sunday Ticket.
It seems the new NFL Plus streaming service could go to the bidder who wins NFL Sunday Ticket.
Concept: Ed Hardy/Cult of Mac

Some sources suggest Apple TV+ has already signed a deal for the rights to NFL Sunday Ticket. Now a new report say the football league’s planned NFL Plus streaming service could sweeten the deal for Apple — or another winning bidder, as the case may turn out to be.

The two services together on Apple TV+ could offer fans a great selection of viewing options.

NFL ‘considers’ its own streaming service for mobile devices

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NFL plans its own streaming service
It could cost just $5 a month.
Photo: Adrian Curiel/Unsplash

There may soon be yet another streaming service to add to your roster. The National Football League is said to be considering a platform of its own, dubbed NFL+, that will stream live games to smartphones, tablets, and laptops.

NFL+ could also provide access to radio, podcasts and team content, according to a new report, which claims teams were briefed on the plans at the annual NFL owners’ meeting that recently took place in Palm Beach, Florida.

Apple helps former NFL linebacker DeMarcus Ware build his new fitness app

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D2W app
DeMarcus Ware's new fitness app Driven to Win launches today.
Photo: D2W

Former NFL linebacker DeMarcus Ware is launching an iOS fitness app called Driven to Win (D2W) — and Apple helped him build it.

The former Dallas Cowboys star said was invited to Cupertino to meet with Apple engineers who helped him develop the app. Starting in 2019, he made a total of nine trips to Apple’s offices to meet with the company’s developers.

Your definitive Apple TV guide to watching Super Bowl LIV

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NFL Super Bowl 52 logo
Super Bowl 54 is on multiple platforms through streaming Apple TV devices, even in 4K.
Logo: NFL

Super Bowl LIV (or 54, if you don’t prefer Roman numerals) will take place Sunday in a matchup between the San Francisco 49ers and the Kansas City Chiefs.

For Apple TV users, there are lots of ways to watch, for free and not so free. Here’s your complete guide.

The Patriots are the Apple of football [Opinion]

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The Patriots aren't doomed, and neither is Apple.
The Patriots aren't doomed, and neither is Apple.
Photo: Graham Bower/Cult of Mac

Imagine an organization that’s loved by its devoted, cultlike followers, but despised by haters. The close working relationship between its mercurial leader and one of the greatest talents in the field led to an unprecedented run of success. Even the occasional “-gate” style controversy failed to dent its success. But despite all this, analysts still question its long-term viability.

I’m referring, of course, to the New England Patriots. They may not be in the NFL playoffs this year, but people just can’t stop talking about the Pats. Kinda like the way everyone talked about Apple at CES last week, even though it barely attended.

Love them or hate them, the Patriots are the Apple of football.

Steelers’ QB faces fat fine for wearing Apple Watch during game

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Apple Watch ActionSleeve
Some athletes are encouraged to wear an Apple Watch. Football players are not.
Photo: ActionSleeve

Ben Roethlisberger was hit with a fine for wearing an Apple Watch on the sidelines of the Steelers’ game last week. It’s against NFL rules for players or coaches to use devices that can transmit electronic messages unless they have been pre-approved.

Fortnite is getting real NFL jerseys and new emotes

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Fortnite-NFL
Represent your favorite team on the battlefield.
Photo: Epic Games

Football fans will soon be able to fight for victory wearing their favorite NFL jersey in Fortnite Battle Royale. Starting Friday, November 9, you’ll be able to purchase team outfits from the in-game item shop and add your own squad number.

Epic Games is also adding new gliders, emotes, and pickaxes with an NFL theme. Take a sneak peek at what’s coming in the teaser trailer below.