The NFL season is set to kick off in just over a month and Snapchat is ready to give users their weekly dose of pig skin action with the first ever Discover sport channel.
Snapchat’s partnership with the NFL comes a year after the two combined to create Live Stories surrounding NFL games. With the new Discover channel, football fans will be able to view headlines hot topics, and inside access videos for all 256 regular season games.
Unique geo-filters will be created for all 32 teams so fans can capture video and photos with graphics overlays of their teams on the content. The NFL plans to use all those football snaps to create Live Stories for every single NFL game this season.
The Super Bowl and other post season games will get the Live Story treatment, as well as other major league events like the Scouting Combine and NFL Draft that will combine fan-submitted content with the NFL’s own inside access footage.
With all the new NFL content, you’ll be able to watch football every single day on Snapchat once the 2016 season starts on September 8th with a Super Bowl rematch of the Carolina Panthers against the Denver Broncos.
