Hollywood is racing to do business with Apple in hopes to help the iPhone-maker create its first breakout TV series and movies.
Apple’s LA-based TV execs, Zack Van Amburg and Jamie Erlicht, have been lining up meetings with some of the top names in town, according to a new report that sheds some light on the company’s TV strategy. Everyone from Jennifer Aniston to Steven Spielberg has pitched the duo. But in true Apple fashion, they’re being very picky about what they say yes to.