| Cult of Mac

Fix is on the way for Apple TV users who can’t access Netflix ad-supported plan

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Commercials are coming to Netflix
Apple TV is currently unable to access the cheap new Netflix ad-supported plan.
Photo: Netflix/Cult of Mac

The inexpensive new Netflix “Basic with ads” plan launched Thursday, but users of Apple TV quickly discovered they couldn’t access it. Netflix promised a fix, though.

Users of other devices can now watch the streaming service for only for $6.99 a month, as long as they also watch commercials.

Netflix ad-supported plan costs just $7

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Commercials are coming to Netflix
You'll soon be able to get Netflix at a lower cost by watching commercials.
Photo: Netflix/Cult of Mac

The price of Netflix dropped like a rock for those willing to watch commercials. The streaming service announced Thursday that its new ad-supported subscription plan is only $6.99 a month – 30% to 55% below the current cost.

The new option will debut in November 2022. It’ll then be a cheaper option for enjoying a large library of shows and movies on a Mac, iPad or Apple TV.

Netflix advert-supported plan could cost just $7

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Commercials are coming to Netflix
You'll soon be able to get Netflix at a lower cost by watching commercials.
Photo: Netflix/Cult of Mac

The price of Netflix is going way down … if you’re willing to watch commercials. When the streaming service revealed that it’s prepping an advertising-supported option for subscribers, it didn’t reveal how much it will cost. The price has now leaked out, and it might be 30% to 55% below the current cost.

The new option could debut before the end of 2022.

Apple TV+ keeps finding new viewers to grow faster than rivals

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Apple TV+, Netflix, Hulu, Disney+
Apple TV+ growth stood out in the streaming market in Q2 2022.
Photo: Cult of Mac

Apple TV+ saw strong growth in spring 2022, according to a company that tracks viewership. It grew to 6% of the U.S. streaming market.

During the same quarter, Netflix stayed on top but dropped by two percentage points. It’s now just ahead of Amazon Prime Video.

Apple TV+ subscribers think it’s a better value than Netflix

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Apple TV+ subscribers think it's a better value than Netflix
Viewers are more satisfied with Apple TV+ this year.
Screenshot: Apple

Apple TV+ subscribers seem much more satisfied with the streaming service than they were a year ago, according to a survey of viewers. The home of Ted Lasso and Severance even made gains on Netflix – streaming’s 800-pound gorilla – in a couple of categories, including value.

And more people than ever would make Apple TV+ their one and only streaming service.

Commercials are coming to Netflix

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Commercials are coming to Netflix
You'll soon be able to get Netflix at a lower cost by watching commercials.
Photo: Netflix/Cult of Mac

It’s official: Netflix is adding a cheaper ad-supported tier to its streaming service. The change is apparently intended to reverse a recent drop in subscribers.

It’s part of a trend, as rival streaming service Disney+ announced this spring it is making the same move.

How to master the Siri Remote scroll wheel

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Does the Siri Remote have you going around in circles?
Does the Siri Remote have you going around in circles?
Photo: Graham Bower/Cult of Mac

When Apple TV 4K launched last year, it had fans salivating. But not for the sharper picture or faster processor. It was the new Siri Remote that caught everyone’s eye. Had Cupertino finally made a TV remote control that didn’t suck?

With its iPod-style scroll wheel, the second-generation Siri Remote promised to make scrolling through content effortless. In reality, the scroll wheel turned out to be hard to use, and lacked support from third-party apps like YouTube.

But don’t throw your remote at the TV just yet. When you get the hang of its quirks, the Siri Remote scroll wheel works surprisingly well. And you can use it with loads of essential apps, including Netflix, HBO Max and, of course, Apple TV+.

Ads are coming to Netflix by the end of 2022

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Netflix Downloads for You puts suggested shows right onto your iPhone
The time to pay for your Netflix subscription is coming sooner than you think
Photo: Netflix

Netflix has so far shied away from showing ads on its platform, and unlike many other streaming services, it does not offer a cheaper ad-supported tier. However, that reportedly will change by the end of the year.

The streaming service is also looking to end password sharing around the same time. So, if you have been leeching off your ex-girlfriend’s Netflix account, know that it won’t last long.

Netflix gets serious about cracking down on password sharing

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Netflix Downloads for You puts suggested shows right onto your iPhone
The days when millions of people could get Netflix for free are coming to an end.
Photo: Netflix

If you’ve been using your ex-girlfriend’s parents’ Netflix password for years, there’s a dark day coming. The video streaming service says it’s going to crack down on the 100 million households around the world using another household’s account.

But the company is also considering a cheaper, ad-supported option. That might attract people about to be cut off.

Apple finally lets ‘reader’ apps like Netflix and Spotify link to their own sites

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Apple lets reader apps link to their own sites
It's a start.
Image: Apple

Apple on Wednesday confirmed a significant change to its App Store policy that finally allows “reader” apps like Netflix and Spotify to link to their own websites for things like creating and managing accounts.

Until now, including an external link for this kind of purpose was prohibited, and would have resulted in App Store expulsion. That meant a poor user experience for a whole bunch of popular services on iPhone and iPad.

That’s finally changing, but of course, Apple plans to make it as complicated as possible for developers to enjoy it.