BritBox steps up fight against Apple TV+ with UK expansion

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BritBox
Enjoy BritBox today on iPhone, iPad, and Apple TV.
Photo: BritBox

BritBox has stepped up its fight against Apple TV+ and other streaming services by expanding its reach to the United Kingdom.

Priced at just £5.99 a month, the service offers an impressive catalog of content from leading British TV channels — including BBC, ITV, Channel 4, and Channel 5.

Apple TV+ blesses us with highest-quality 4K streams

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AppleTV+
Will TV+ be filled with ads? Probably not.
Photo: Roku

If you’ve been enjoying Apple TV+ and wondering why your vision is suddenly better, it’s not that you’re getting younger. It’s that Apple’s new service streams the highest-quality 4K content yet.

That’s according to new tests that measure the bitrate of video streams. They reveal See has the highest bitrate so far, closely followed by The Elephant Queen.

First damning Apple TV+ reviews indicate an alarming lack of vision [Opinion]

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Morgan Stanley thinks Apple TV+ could have 136 million subs by 2025
Just what is the vision behind Apple TV+?
Photo: Apple

The first Apple TV+ reviews are out — and, broadly speaking, they’re not great. Critics generally slammed the marquee shows on the Apple TV+ slate. Anyone wanting to pull together a movie poster with positive pull-quotes would need to do some serious wading through bile to emerge with choice excerpts.

That’s a shame. And while it might seem easy to write off the bad reviews — based on the just the first few episodes of four shows, all shown to critics prior to the service’s launch — the poor reception might suggest deep-seated problems for Apple TV+. It sounds like a service that suffers from a lack of vision.

Apple TV+ shows are about ‘quality,’ not demographics

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New episodes of The Morning Show, See, and For All Mankind are up
Apple is taking a different approach to commissioning than Netflix.
Photo: Apple

Apple isn’t just taking on Netflix’s business with Apple TV+; it’s also challenging its philosophy for commissioning shows.

In a new article for Wired, Apple TV+ boss Zack Van Amburg says that the company is going on gut instinct for its new shows. That’s vastly different to Netflix’s famously data-driven approach to commissioning.

Netflix warns investors of ‘headwinds’ caused by Apple TV+ and Disney+

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75% of Netflix users have no plans to jump ship to Apple TV+ (right away)
75% of Netflix users have no plans to jump ship to Apple TV+ (right away)
Photo: Stock Catalog/Flickr CC

Netflix warned investors that the upcoming launch of Apple TV+ and Disney+ could generate “modest headwinds” when it comes to new subscriber growth. Despite the warning, Netflix shares surged in after-hours trading today after it reported better-than-expected earnings.

In a letter to shareholders, Netflix didn’t sound too worried about the upcoming streaming wars. The company pointed out that it’s already been competing against streamers and regular TV for over a decade now.

This is your chance to get free Netflix for life [Deals]

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Netflix Giveaway
Binge to your heart's content when you win a lifetime subscription to Netflix.
Photo: Cult of Mac Deals

It would take a lifetime to get through all the content on Netflix. With this giveaway, lifetime access is what you get. Win this, and you’ll be able to binge through every episode and movie you want.

Enter now for your shot at a lifetime of free Netflix!

75% of Netflix users have no plans to jump ship to Apple TV+ (right away)

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75% of Netflix users have no plans to jump ship to Apple TV+ (right away)
But that's still 37.5 million who could be tempted...
Photo: Stock Catalog/Flickr CC

Apple TV+ and Disney+ may be the two new kids on the streaming services block, but the majority of Netflix subscribers are in no rush to check them out.

According to a survey carried out by Piper Jaffray analysts, around 75% of current Netflix subscribers have no plans to subscribe to either new service. That’s good news for Netflix investors in the short-term. But I’m not convinced that it gives a fair indication of what might eventually happen.

Netflix has a plan to win over new subscribers in an age of Apple TV+

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Netflix has a plan to win over new subscribers in an age of Apple TV+
The world of streaming content is about to get more crowded.
Photo: Netflix

Disney+ and Apple TV+ may not have made their debut yet, but their influence is already showing up in the market place. Netflix, the established guard of streaming content, recently launched a new strategy to hook subscribers.

For one of its new shows, Netflix is offering the first episode for free — even if you’re not a Netflix subscriber.