Netflix on iOS now lets you enjoy previews

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Netflix iPhone
Netflix previews will help you hunt down the perfect show.
Photo: Netflix

Netflix has added a new feature to its iOS app, allowing users to watch a 30-second video trailer of content they are interested in.

The company began testing the feature in early March, but is now rolling it out to all users. The video previews are viewable in portrait mode, which ensures that they do not interrupt your browsing experience by having to constantly change the orientation of your device.

Netflix calls itself the ‘anti-Apple’ at its own peril

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Netflix iPhone
Netflix previews will help you hunt down the perfect show.
Photo: Netflix

As the current king of the streaming video world, Netflix knows it’s got a target on its back — and it’s certainly sweating because Apple wants to steal its crown. So Netflix is using a tactic once employed by Apple, positioning itself as a scrappy, nimble upstart able to easily outflank its deep-pocketed adversaries.

Netflix CEO Reed Hastings even called his company “the anti-Apple” this weekend, painting Cupertino as a secretive company limited in its operational speed by obsessive top-down control.

That’s a misreading of the situation, and a serious strategic mistake. In fact, if Netflix misplays its cards, it could find itself Sherlocked.

Yes, we can? Apple wants to sign Obama to a content deal

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Obama at SXSW
President Obama wants to continue spreading his message.
Photo: WH.gov

Apple is reportedly battling with Netflix and Amazon to sign former President Barack Obama to a deal that would see him produce a high profile series of shows with wife Michelle Obama.

These shows will likely focus on the Obamas hosting conversations on a variety of topics, ranging from health care and climate change to nutrition. Unfortunately for Apple, it seems that Netflix may have this deal in the bag!

Netflix is bringing portrait video previews to iPhone

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Netflix iPhone
Netflix previews will help you hunt down the perfect show.
Photo: Netflix

Netflix is bringing video previews to mobile, giving users a 30-second glimpse at shows they may find interesting. On iPhone, you’ll be able to enjoy them in portrait mode so that you don’t have to keep switching orientation while browsing.

The biggest takeaways from Apple’s record-breaking Q1 earnings

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money
Apple is bringing its massive pile of cash back to the U.S.A.
Photo: Ste Smith/Cult of Mac

Apple made more money last quarter than it ever has in the company’s history, but despite bringing home $88.3 billion in revenue, not all investors were impressed.

Wall Street walked away from Apple’s Q1 2018 earnings with mixed reviews. Money and cash is at an all-time high, yet there are some worrying signs that iPhone sales are about to hit another slump and new products like HomePod aren’t doing much to excite the market.

Here are the five biggest takeaways from today’s call:

Disney hires Apple vet to build streaming service

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Photo: Tom Bricker
Disney is planning to take on Netflix.
Photo: Photo: Tom Bricker

Disney is bringing in an Apple veteran to help build its streaming service that will ultimately take on Netflix and maybe even Apple.

Kevin Swint, a former Apple employee that was in charge of the company’s worldwide iTunes movie business, was recently hired by Disney to help the company embrace streaming.

Apple orders sci-fi drama from Peaky Blinders writer

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apple tvPIC
Apple's TV lineup is starting to take shape.
Photo: Jim Merithew/Cult of Mac

Apple’s original content creation machine is starting to churn at full steam, based on a new report that the iPhone-maker has inked a deal for yet another original series.

Apple ordered a straight-to-series TV show this week that will be written by Peaky Blinders creator Steven Knight and directed by Francis Lawrence, who helmed the first two movies in The Hunger Games franchise.

Apple orders new TV series all about extravagant homes

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Steve Jobs Theater
The new Steve Jobs Theater
Photo: Duncan Sinfield

Get ready to dive into the lifestyles of the rich and fabulous with a new Apple TV show that just got the green light.

Apple reportedly gave a straight-to-series order for a new docuseries called Home that will explore some of the most extravagant abodes in the world, along with the minds that made them.

Analysts: There’s a 40 percent chance Apple will acquire Netflix

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Netflix
Our take? Don't count on it.
Image: Netflix

Citi analysts claim that there is a 40 percent chance that Apple will acquire Netflix in 2018.

Analysts Jim Suva and Asiya Merchant peg their prediction on the extra cash that Apple could have on its hands following President Trump’s recent tax cut — thereby allowing it to repatriate around $220 billion in cash.

According to Suva and Merchant, Apple would need just one third of that cash to buy Netflix.