Netflix could spend an estimated $19.03 billion on video content in 2021, data presented by investment bank Bankr suggests.
That would be an increase of 10% from the estimated $17.3 billion it spent this year. It’s also a massive ramp-up from the $2.4 billion Netflix spent in 2013 when it started moving into original productions with shows like House of Cards.
Netflix made a selection of its popular shows and movies available for free over the weekend. The freebies include hit sci-fi show Stranger Things, Boss Baby: Back in Business and several more.
Watching these Netflix originals doesn’t require signing up with streaming service — but for some strange reason, they can’t be viewed on an iPhone.
Apple’s market cap has surged by $600 billion in the past 20 days. That’s nearly the equivalent of Tesla’s $394 billion and Netflix’s $218 billion market caps combined, Above Avalon analyst Neil Cybart points out on Twitter.
The deal to bring legendary director Martin Scorsese’s future films to Apple TV+ sounds like a gift for movie fans who subscribe to the streaming service.
But signing Scorsese and other top filmmakers could turn out to be a shrewd and self-serving move that benefits Apple, too. Focusing on films crafted by the world’s top directors could differentiate the fledgling Apple TV+ from dominant rivals like Netflix. And it looks like Apple might be timing the market perfectly.
There might be more streaming services than ever, but Netflix seems like it’s continuing to maintain momentum in the age of Disney+, HBO+, and others.
According to a new report by Sensor Tower, Netflix was the second-most downloaded iOS app in the App Store. The number one streaming video app? YouTube, of course.
Apple TV+ has just a tiny fraction of the U.S. streaming video market, according to a market-research firm. Even nine months after its launch, it’s well behind well-established rivals like Netflix and even the other newcomer, Disney+.
Bozoma Saint John, the former head of global consumer marketing for Apple Music, is joining Netflix as its new Chief Marketing Officer, Deadline reports.
Saint John joined Apple with the Beats acquisition in 2014. She left Apple in 2017 to join Uber as its Chief Brand Officer, before jumping to Endeavor to become its CMO.
When it comes to how much content you get for your dollar, Amazon Prime Video is the best value VOD (video-on-demand) service and Apple TV+ is the worst, claims movie and TV search engine Reelgood.
At a time when new streaming services are launching all the time, the company ran the numbers to compare the likes of Netflix, HBO Max, Prime Video, Hulu, Disney+, and Apple TV+. Unsurprisingly, Apple TV+ doesn’t fare too well.
Amazon is helping us all say entertained during COVID-19 lockdowns with generous savings on its own Fire TV devices. You can pick up a Fire TV Stick for as little as $29.99, and Fire Edition TV sets from just $139.99.
All Fire TV devices now support Apple TV+ — as well as a host of other streaming services, including Netflix and Disney+. These are limited-time savings, so enjoy them before they disappear.
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Apple TV+ won an accolade no one wants: it’s the streaming video service viewers are most likely to cancel once it stops being free.
Still, satisfaction with Apple’s offering is fairly high, according to survey results revealed on Friday. But people like almost all its competitors more.
