Today in Apple history: Apple pays $15 million to promote Mission: Impossible

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Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

How to find that great song you heard on TV last night

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Somebody’s been doing some really hard listening here.
Somebody’s been doing some really hard listening here.
Photo: Charlie Sorrel/Cult of Mac

If I’m watching a TV show and a great song comes on, I usually try to find my iPhone in time to shazam it. I almost always fail, as 1) TV shows don’t tend to play entire songs without people talking over them and 2) I can never find my phone in time. Or rather I’m too lazy to look for it.

A similar thing happens for movies, only I promise myself that I’ll check the credits at the end, and I seldom do.

My dad, old-school guy that he is, likes to call up the TV company and ask them. Maybe I’ll do that when I’m retired, if there are still TV companies with phone numbers.

But did you know that there’s an almost 100% foolproof way to find that awesome track that played in that TV show you saw last night? It’s called Tunefind, and it’s great.

Finally! Apple might be planning to break up iTunes

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iTunes on Mac
iTunes has been a pain in the ass for way too long.
Photo: Apple

The death of iTunes might finally be on the horizon. Or, at least, the downsizing of iTunes certainly seems to be.

iOS developer Steve Troughton-Smith revealed today that he unearthed evidence about Apple’s plans to make separate apps for Music, Podcasts and Books. iTunes slowly morphed into a bloated beast over the last decade, so paring down the app would be welcomed by Mac users. But Troughton-Smith warns not to get your hopes up too high just yet.

Captain Marvel star signs TV series deal with Apple

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Brie Larson
Brie Larson will suit up for the CIA in the new TV show.
Photo: Marvel Studios

Brie Larson has scored a sweet new TV deal with Apple the day before her new movie, Captain Marvel, is set to light the box office on fire.

Larson will both star and executive produce a new TV drama series for Apple under the new deal. The TV show will be based on an intriguing spy novel that hasn’t even been published yet.

Apple’s ‘intrusive’ execs criticized by Hollywood

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Tim Cook and Co. bring the hardware heat at The Brooklyn Academy of Music during the
Tim Cook wants TV shows to be family-friendly.
Photo: Apple

Apple’s “intrusive” executives, including CEO Tim Cook, have been criticized by Hollywood for becoming too involved in ongoing TV projects.

Agents and producers have complained about how “difficult” Apple is to work with, according to a new report. The company’s “nitpicking” has led to delays that mean only a handful of shows will be available when its new streaming service launches.

Make TV shows and movies look great in iOS with iFlicks 3

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iFlicks makes your movies look awesome.
iFlicks makes your movies look awesome.
Photo: iFlicks

If you like to add movies and TV shows to your iTunes library, or to the Videos app on your iPhone and iPad, then you should be using iFlicks. iFlicks is an app that takes these plain video files and makes them beautiful. It adds artwork and metadata, and even converts them to a nice, iTunes- and iOS-friendly format. And now iFlicks 3 is out, with some great new features.

iTunes celebrates the new year with $5 movie deals

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iTunes
Catch up on the movies you've missed.
Screenshot: Killian Bell/Cult of Mac

Apple is kicking off 2019 with a massive movie sale on iTunes.

A long list of titles, including Reservoir Dogs, Kill Bill, and The Goonies, have been reduced to just $4.99 for a limited time. Other titles, including Deadpool, Suicide Squad, and The Equalizer, are now available for $7.99.

Today in Apple history: iTunes bags its first exclusive movie

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The producers of Purple Violets took a gamble on iTunes movie distribution.
The producers of Purple Violets take a gamble on iTunes movie distribution.
Photo: Wild Ocean Films

November 20: Today in Apple history: iTunes movie distribution begins with Purple Violets, the first film to launch on iTunes November 20, 2007: Purple Violets becomes the first feature film to launch exclusively on iTunes.

A romantic comedy directed by Edward Burns, Purple Violets stars Selma Blair, Debra Messing and Patrick Wilson. With limited offers from distributors, the filmmakers pin their hopes on iTunes distribution as an alternative way to get their movie in front of viewers.

Apple inks movie deal with Oscar-winning indie studio

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mid90s cast
The cast of A24's latest movie, mid90s
Photo: A24

One of the hottest indie movie studios in Hollywood is joining forces with Apple to make a series of movies.

A24, the studio behind the Oscar-winning film Moonlight, has inked a multi-year deal to produce a slate of films, in what is the first major movie deal for Apple.