May 24, 2013: Apple begins phasing out the option for users to download movie trailers from its once enormously popular trailers.apple.com website.

The move signifies a major change taking place in the way customers consume digital content. Downloads will continue to decline as streaming services like YouTube and Netflix pick up steam.

April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Apple TV+ is looking to ramp up its investment in original movies, and has hired a former WarnerMedia executive to help it, according to The Information.

The report cites “two people familiar with the situation” as saying that Apple wants to “beef up its original film production” to better compete in the streaming stakes.

The next star-powered movie on Apple TV+ will put Justin Timberlake in the spotlight. He’ll star in Palmer as a former prisoner determined to put his life back together. The film will debut on Apple’s streaming service in late January.

Watch a trailer now:

November 20, 2007: In a milestone for iTunes movie distribution, Purple Violets becomes the first feature film to launch exclusively on Apple’s platform.

A romantic comedy directed by Edward Burns, Purple Violets stars Selma Blair, Debra Messing and Patrick Wilson. With limited offers from distributors, the filmmakers pin their hopes on iTunes distribution as an alternative way to get their movie in front of viewers.

The deal to bring legendary director Martin Scorsese’s future films to Apple TV+ sounds like a gift for movie fans who subscribe to the streaming service.

But signing Scorsese and other top filmmakers could turn out to be a shrewd and self-serving move that benefits Apple, too. Focusing on films crafted by the world’s top directors could differentiate the fledgling Apple TV+ from dominant rivals like Netflix. And it looks like Apple might be timing the market perfectly.

A new deal means that movie fans won’t be waiting as long to see Universal Pictures movies pop up for sale on iTunes and other digital platforms after their theatrical debut.

According to a Wall Street Journal article, an agreement between theater chain AMC Entertainment and Universal means that the theatrical exclusivity window will be cut from 75 days to just 17 days. This means certain titles will be available after just 2.5 weeks after they first arrived in theaters.

Binge-watching your favorite Apple TV shows on an iPhone is a great way to run through your data plan limits if you’re not careful, so Apple is introducing a way to wrangle in your data slurping habits.

iOS 13.4 beta 2 introduced some new settings to the Apple TV app for iPhone and iPad, giving users the option to control the size of downloads as well as lowering the amount of data used while streaming content. If Apple’s TV app is one of your major entertainment hubs, you’ll want to know how to take advantage of the new features.

If you and a friend both have AirPods or Beats headphones, you can share audio coming from a single iPhone or iPad. This is great for listening to the same music track or podcast, or — most useful I reckon — watching a movie together. Apple makes it really easy for you to share your audio stream with someone else. In fact, you could say it’s easier than doing it the old way, because A) there are no wires to get tangled and B) there’s no splitter adapter to lose.

Here’s how to set up audio sharing on AirPods.

Apple TV+ is starting to stock up on new movies.

Apple has inked its second film deal with indie studio A24, which is already working with the iPhone-maker on Sofia Coppola’s next movie. The two companies are set to produce an adaptation of the critically acclaimed young adult novel The Sky Is Everywhere written by Jandy Nelson.