According to the studio head of 20th Century Fox, a deal allowing customers to watch movies in their own home just weeks after they’ve debuted in theaters is likely to be finalized in the next 6-12 months — with prices set at “less than $50.”

Up until now, media companies like Apple have been pushing for some kind of premium on-demand deal, but negotiations have been slow due to studios dragging their feet. However, at this week’s Bank of America Merrill Lynch media conference in Los Angeles, Fox studio boss Stacey Snider says that finally talks, “have started to coalesce around a concept.”

iTunes has had new movies available for purchase day-and-date with the DVD release since May 2008.

Jump forward a decade, and a report claims that Apple will be the first choice for studios and exhibitors when they eventually agree to video-on-demand while movies are still showing in theaters.

May 24, 2013: Apple begins phasing out the option for users to download movie trailers from its once enormously popular trailers.apple.com website.

The move signifies a major change that is taking place in the way customers consume content, with the decline of digital downloads and the continued rise of streaming services like YouTube and Netflix.

The feud between Apple TV and Amazon Prime appears to finally be over.

Apple plans to unveil an Amazon Prime Video app for Apple TV at its Worldwide Developers Conference next month, according to a report that claims the new app will go live this summer.

The battle for video streaming supremacy is already turning allies into rivals.

After making some of its best shows available on Amazon Prime since 2014, HBO revealed today that it does not plan to renew its licensing pact with Amazon once it expires next year.

April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

The Apple TV may be set to get support for multiple users, based on a new rumor that claims to know details of upcoming tvOS 11 update.

Apple is expected to unveil its new tvOS 11 software during its 2017 Worldwide Developers Conference in June. According to the report, Apple TV users will be getting a lot of cool features to worth getting excited about.

Apple’s new app Clips finally arrived on the App Store today, bringing iPhone and iPad owners an all-new way to make fun and silly videos that are perfect for social networks.

Clips lets users combine video clips, photos and music into short videos that can be up to an hour long. You can also add flair to your videos by adding filters, emoji, stickers, captions and more. But according to some early reviews, navigating the simple app can be a bit complex.

(Update: We’ve got a tip sheet for making the most of Apple’s new video app: How to make your videos more amazing with Clips.)